The 2013 Toyota Plug-in. Photo courtesy of Toyota.

Toyota announces pricing for 2013 Prius models plus new special edition

Today Toyota announced a modest price increase for most models in the 2013 Prius Family, but the big news is a new special edition added to the Prius 1 through 5 models called the Persona Series Special Edition.
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The new special edition comes sporting fancy 17-inch alloy wheels and its own exclusive color called Black Cherry Pearl, though some may choose the optional Black or Blizzard Pearl. A Persona Series badge identifies its special status while the interior is trimmed in charcoal-hued SofTex, with black accents and red stitching. The steering wheel is also similarly ensconced with a dark chrome bezel to complement the dark chrome ring on the shift knob and door grips. The new Persona Special Edition is priced at $27,130.

The MSRP on 2013 Prius previous five trim levels has increased a modest $200, less than one percent on any of the variants.

The Prius V two and three models have only a $100 uptick, to $26,650 and $27,415 respectively. This is less than one half a percent of increase in pricing. The Prius V five goes up to $30,295, which is just barely over a half percent boost.

The newest addition to the family, the Prius Plug-in has not changed its price from $32,000 for the base model or $39,525 for the Prius Plug-in Advanced. Both of these qualify for the Federal Tax Credit, of course.

Naturally all these prices do not include delivery, processing and handling fees. Other notable changes include the 2013 Prius v’s new color, namely Seaglass Pearl and a new SofTex-trimmed steering wheel offered on the Prius v Five.

We would like to point out that our story on the Gas price surge in California revealed the Prius as one of the lowest cost per mile vehicles on the road today.

These prices go into effect immediately. No price changes were forthcoming for the Prius C line.

Watch Torque News for more information on the new Persona Series Special Edition as soon as it becomes available.

Page updated on Oct. 3, 2013.


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