Roush Upgrades Ford F-250/F350 Lariat Into More Capable Pickup
There's little doubt that Ford makes one of the most capable truck lines on the market, but there's an interesting quirk in that lineup. You see, while the F-150 is readily upgradable for off-road use and while the Raptor is available in the Super Duty series, there is little another incentive to upgrade the Super Duty lineup. For example, Ford Lariat buyers can option their vehicles from Ford Performance, but it is hit-or-miss, which is why tuners like Roush offer upgrade packages. Once installed, the Super Duty model is ready for heavy-duty bushwhacking.
Roush Removes Issues
For buyers, the Roush Performance upgrade for your Super Duty takes all the trouble out of the decision-making process and lets you order and ultimately enjoy your F-250/350. Roush has been tuning and upgrading Fords for more than a quarter of a century with excellent results.
For 2021, Roush offers a blend of capability paired with its legendary styling as it takes the Super Duty and ratchets it up a notch to a new level.
For example, the Roush Super Duty features a high-performance coil-over Fox 2.0 Performance Suspension System. The Super Duty features 20-inch wheels rolling on 35-inch General Grabber A/TX tires to improve the pickup's handling both on and off-road. The suspension improves the Super Duty's performance by leveling the truck giving it better handling characteristics.
The Roush Super Duty features an aggressive set of fender flares that add to the Super Duty's iconic styling. The front end features a custom high-flow Roush grille that features dual LED light bars, a unique bumper cover, and a Roush graphics package.
Roush Upgrade Adds Fender Flares
Interestingly, the color-coded fender flares give Super Duty pickup a more expansive stance while also adding to its dynamic appearance. The widened stance plus the suspension system mean the Super Duty has excellent performance characteristics.
The unique graphics kit, complete with Roush branding, adds many touches, including an American Flag and extra accents that include Jack Roush's signature.
On the inside, the Super Duty features uniquely embroidered headrests, a serialized Console Badge, gauge cluster, and WeatherTech floor liners. The interior also features premium leather seats with branded headrests; a secure steel Console Vault that provides secure storage for valuables. And Roush also adds an off-road utility kit that includes high-quality jumper cables, tow straps, tow hooks, ratchet tie-down straps, plus branded flashlight and gloves.
Roush Lariat Upgrade Features
The basis for this vehicle is Ford’s F-250 or F-350, equipped with the Lariat Sport Package and Ford’s big 6.7-liter turbodiesel V-8. The Roush Lariat upgrade includes the following:
- Roush Grille with Dual LED Light Bars
- Custom Fender Vent Badges
- Dual Tip Performance DPF-back Exhaust System
- Roush/Fox 2.0 Performance Suspension System
- Roush Performance Front Brake Package
- Upgraded Slotted Rotors and Pads
- Satin Black 20-inch Roush Wheels
- 35-inch General Tire Grabber A/TX Tires
- Paint-Matched Fender Flares wit Integrated Accent Lighting
- Roush Floor Liners by WeatherTech
- Serialized Interior Badge
- Roush R Puddle Lamps
- Roush Key Fobs
- Roush Embroidered Headrest
- Certificate of Authenticity
- Standard Graphics Package
- Roush Premium Leather Seating
- Roush Rocker Graphic Upgrade
- Roush Power Stripe Graphic Upgrade
- Roush Bedside Graphic Upgrade
- Roush Console Vault
- Roush Off-Road Utility Kit
The Roush Lariat also includes a three-year/36,000-mile limited warranty "to show you that we're with you no matter where the road takes you. Our vehicles are rigorously engineered and tested to prevent issues down the road, but should they occur, you can rest assured in knowing we are here to help," says a company statement.
Roush Upgrade Costs
The average cost of the Roush Lariat F-250/350 ranges from $61,000 to $62,000. This cost includes the pickup and the $14,000 Roush package.
Marc Stern has been an auto writer since 1971. It was a position that filled two boyhood dreams: One that I would write, and two that I write about cars. When I took over as my newspaper's auto editor, I began a 32-year career as an automotive columnist. There isn't much on four wheels that I haven't driven or reviewed. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. Today, I am the Ford F150 reporter for Torque News. I write how-to and help columns for online sites such as Fixya.com and others. You can follow me on Twitter or Facebook. Most of Marc's stories are part of Torque News Ford coverage. Check back again and search for Torque News Ford F-150 news for more F-150 truck news coverage.