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New 12-Inch Display Complements Bronco Raptor GOAT Capability

With the debut of the Bronco Raptor coming rapidly, there's a lot of information about coming from the automaker. For example, there's a new 12-inch display that complements the Bronco Raptor's GOAT (Goes Over Any Type of Terrain) Mode.


You’ve heard stories of the Bronco Raptor. It is a serious off-roading variant of the popular Bronco line. The Bronco Raptor sets many firsts, including visual. Indeed, a vehicle delivering the epitome of off-road capability should treat its drivers with a unique visual experience. It is the most potent street-legal Bronco produced so far. The bronco Raptor's potent capability is discussed here.

Ultra4-inspired Bronco Raptor

From behind the wheel, the extreme off-road capability of the Ultra4-inspired 2022 Bronco Raptor complements by a dynamic display in a fully customizable 12-inch digital cluster that illustrates the optimization enabled by each drive mode.

The 12-inch display represents the next evolution of digital technology in the Ford lineup, expanding on the cluster of F-150 Raptor. Headlining this new feature is Performance View, which makes crucial information such as gear state and engine speed easy to read for hardcore off-roaders traveling across the desert. Though the Exclusive Performance View can be used with any mode, it aims at high-speed, off-road racing in Baja mode.

“Performance View changes a driver’s impression of how to use the vehicle, with an intuitive layout that puts redline at the 12 o’clock position and uses a drivetrain avatar to get the focus on optimizing the performance of the drive,” said Mark Sich, Ford digital design manager. “The entire focus is to provide the driver with important information as efficiently as possible.”

The same team that worked on the cluster also designed the improved 12-inch center stack screen, ensuring harmony across all screens to provide easy-to-read, quick-to-decipher information. In addition, MyMode enables drivers to save all of their favorite steering, exhaust, and suspension settings.

Advanced SYNC 4 Technology

Bronco Raptor features advanced SYNC 4 connected vehicle technology that learns customer preferences and improves experiences such as automatic mapping of their favorite trail. Ford also can use this learning capability to improve the vehicle with more and more capability over time.

Ford Power-Up software updates offer this potential for an even more innovative Bronco Raptor with plans for new capabilities and off-road features and further evolving the FordPass mobile app to include unique functionality for off-road adventures. Much of the competition can only upgrade entertainment features.

Customers can also control their Bronco Raptor with the FordPass app to lock or unlock their vehicle from almost anywhere and check tire pressure and fuel level.

Animating the cockpit brings Bronco GOAT Modes to life

For an elevated immersive experience, the all-new digital cluster in Bronco Raptor brings the brand’s exclusive GOAT Modes (Goes Over Any Type of Terrain) Terrain Management System to life. Former videogame developers joined the design team in creating animations for all seven selectable drive modes, each capturing the specific performance and personality of the setting through the use of color, speed, and even camera angle to help drivers quickly interpret how their vehicle’s optimization at any given moment.

Using the center console-mounted GOAT Modes rotary dial, drivers can easily change from one mode to another. With Normal mode at the 12 o’clock position, the dial clicks left one by one for three modes, then right for the additional three modes.

  • Normal:The screen of the digital cluster uses a subtle blue to show the vehicle in an everyday driving scenario.
  • Sport: One-click left captures the feel of a more exciting drive experience, with the cluster using a red and white theme to show the vehicle in a track environment.
  • Tow/Haul: To highlight the increased tow rating of 4,500 pounds, the cluster screen two clicks to the left includes a vehicle towing a trailer, with the gauges turning yellow in a subtle nod to construction vehicles at work.
  • Slippery Optimized for use on slick roads or loose surfaces such as gravel, this mode, three clicks to the left, is replicated on screen using light blue to show a vehicle in rainy conditions.
  • Off-Road: One click right brings animation of an off-road environment in shades of brown to illustrate that Bronco Raptor is ready for muddy, rutted, uneven terrain and that the four-wheel-drive lock is engaged.
  • Baja: Getting to the heart of the Bronco Raptor persona, two clicks right delivers a cluster that uses orange highlights to show the vehicle driving across a desert scene.
  • Rock Crawl: Three clicks to the right, and the vehicle is optimized for low-speed, aggressive climbing maneuvers, with the cluster showing Bronco Raptor slow-crawling over rocks.

The 2022 Bronco Raptor is due in Ford showrooms this summer.

Photo/Video Courtesy Ford Motor Co.

Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc. You can follow me on: Twitter or Facebook.