Although many areas of the country are beginning or have already lifted their lockdowns in the COVID-19 crisis, many people are still reluctant to do so. Indeed, there are many folks who are still leery of leaving their homes for fear of the coronavirus still out there. And, when they do leave their homes, they are likely to go masked and gloved.
Various Sides Of The Picture
Of course, that is one side of this picture. The other side is populated by those who go out into the world without a mask or gloves, perhaps believing that the coronavirus has disappeared, which it hasn't. There are many parts of the country where the coronavirus is now spiking.
It is a continuing situation that continues to put pressure on folks. Mobil;e apps and touchless experiences are becoming increasingly important for many Americans as they navigate through the COVID-19 crisis and social distancing restrictions.
Ford is there to help and support. The automaker has launched several initiatives through its FordPass app and FordPass Rewards customer loyalty program.
FordPass Rewards Leads To Complimentary Program
With more than four million members, the FordPass Rewards program now allows members to access a complimentary month of Postmates Unlimited subscriptions. Meantime, users who are essential workers are eligible to redeem a complimentary maintenance package called The Works by contacting their Ford dealer.
Also, more resources have been added to the FordPass app to address customers' purchase, maintenance, and credit needs.
"Wherever possible, we want to take the worry out of our customers' lives," says Catherine Pearce, director, FordPass Business Operations. In this way, customers "can focus on what's really important right now – staying healthy and taking care of their families and communities."
Through the end of the month, any FordPass Rewards member deemed an essential worker by their state government can redeem on complimentary The Works package. The package includes an oil and filter change, tire rotation and pressure check, brake inspection, vehicle inspection, fluid top-off, battery test, filter check, brake inspection, and belt and hose check.
FordPass Program Must Be Downloaded
To obtain the package, essential workers have to download it, at their discretion, at participating Ford or Quick Lane dealerships by June 30.
"We want to give frontline workers the flexibility to redeem the service at their convenience," David Loftin, manager, Customer Experience, and Loyalty, said. "We were careful to customize eligibility to each state's" essential worker guidelines.
"This initiative – planned and executed in less than six weeks – is a credit to the diligence of our Ford team and partners who want to go above and beyond for our customers who are working so hard to keep their communities healthy and safe," he continued.
Proof of employment is required to redeem the offer, and many dealers are already receiving a positive response.
Ford Dealers Are Very Supportive
"This is a brilliant program for our essential workers," said Mark Swelland, president, Hudson Ford, in Hudson, Wisconsin. "We have completed around 300 no-charge services for our frontline workers since late March. Of these, 65 percent have never been in our dealership. I did this for two reasons – it's a nice thing to do for these critical folks, and the added work has helped keep our Quick Lane team working. This is another nice move by Ford. I'm so proud to be one of your partners."
Michael Chevrette, a firefighter, and FordPass Rewards member, recently redeemed the offer for service on his wife's Ford Explorer. "Ford has proven their class and dedication to American workers time and time again," said Chevrette. "This time, the company has provided for not only first-responders but also healthcare and other workers during the pandemic. Bravo Ford!"
While Ford is using the FordPass program to service the vehicles of first-responders, the automaker has also teamed with Postmates Unlimited to provide complimentary one-month subscriptions to offer free delivery from local restaurants and convenience stores with minimum basket size, along with exclusive deals and more.
Marc Stern has been an auto writer since 1971. It was a position that filled two boyhood dreams: One was that I would write, and two that I write about cars. When I took over as my newspaper's auto editor, I began a 32-year career as an automotive columnist. There isn't much on four wheels that I haven't driven or reviewed. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, and others. Today, I am the Ford F150 reporter for Torque News. I write how-to and help columns for online sites such as Fixya.com and others. You can follow me on Twitter or Facebook. Most of Marc's stories can be found at Torque News Ford coverage. Check back again and search for Torque News Ford F-150 news for more F-150 truck news coverage.