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Ford Highlights Performance Accessories With Six Custom-Built Broncos At SEMA Show

Every year, automakers unveil their conceptual thinking as they show their concept wares. Ford, for example, will display six specially designed Broncos that show not only the Bronco Brand, which is making its debut, and the accessories that customers can use customized and make their Broncos super-special.

When this year's Specialty Equipment Manufacturer's Association (SEMA) kicks off next week in Las Vegas, Ford's display will feature six custom-built SUVs – four full-sized Broncos and two Bronco Sports – that demonstrate what you can do with these popular vehicles.

It will be the first SEMA show. The Ford will highlight many factory-installed performance Ford Performance Parts components and dealer-installed and aftermarket accessories that make it easier for customers to personalize their Broncos.

SEMA Show Highlights Bronco Brand

The SEMA show will highlight custom builds and demonstrate the many possibilities for enhancing and personalizing Broncos. To properly customize a Bronco, Ford is offering an extensive line of lift kits, wheels, racks, and more from Genuine Ford Parts, Licensed Ford Accessories, and Ford Performance Parts. The custom builds are from noted builders such as Vaughn Gittin Jr.

Like other major manufacturers, Ford is using SEMA to highlight its Bronco accessories. Many of these accessories will be available in 2022. The accessories will boost off-road performance and customization, including a new front-drive unit with support for up to 5.38:1 gearing, all-new Bronco off-road wheels, and performance tuning for the 2.3-liter EcoBoost engine.

Ford is using the SEMA show to show off the live debut of the Built Wild™ Bronco® brand. The debut will showcase the diverse lineup of personalized two- and four-door Bronco and Bronco Sport SUVs for any venue under the sun, from winter trails to back desert pathways. Ford will show off four custom (full-sized) Broncos and two Sport SUVs. The customized SUVs feature a growing list of Genuine Ford Parts, Ford Licensed Accessories, Ford Performance Parts – plus many aftermarket parts and custom fabricated applications.

"Bronco and Bronco Sport customers love parts and accessories that emphasize performance and off-road lifestyle, so we worked closely with Bronco design and vehicle engineering to deliver the products to match their lifestyle," said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. "Since the reveal last year, we've expanded the line to more than 350 Bronco and Bronco Sport parts and accessories and growing."

Bronco Components Available At Website

All of the Ford components and parts on the SEMA build – along with the entire catalog of Bronco and Bronco Sport parts and accessories – are now available on the new Ford Accessories website at

Thanks to its patented modular design that allows for quick and easy personalization along with the extensive lineup of aftermarket parts, Bronco has been nominated for its first-ever SEMA 4x4 SUV of the Year Award. Results of the SEMA member vote will be announced Monday.

Additional vintage and race Broncos will be on display at Ford Out Front near the main entrance to the Las Vegas Convention Center along with the first-ever Bronco capability course, featuring Bronco Mountain, where attendees and media can experience the off-road capabilities of Bronco and Bronco Sport.

New accessories elevate Bronco performance

Of the many new Bronco parts unveiled at SEMA, front and center is a new Ford Performance Parts front-drive unit that supports up to a 5.38:1 gearset – a significant off-road performance upgrade in the first year of Bronco production.

Ford Performance Parts also developed several new Bronco chassis components for the Bronco two- and four-door SUVs, including a new severe-duty steering rack and tie-rod ends to improve steering system durability under high loads furtherFord Bronco Specialty Model Gets You There In The Snow. The team also created performance tuning for the 2.3-liter EcoBoost® four-cylinder engine that can be uploaded via a Pro-Cal 4 scan tool to the OBDII port.

Ford Performance Parts is also unveiling new aftermarket wheels available at Ford dealers with the 17-inch Method Race Wheel® sets for Bronco. The Bronco-specific 17 x 8.5-inch Method 703 Bead Grip® wheels are made from solid T6 heat-treated A356 aluminum with patented Bead Grip technology for increased tire bead security when running at lower pressures off-road.

Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, "You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent the usual number of misspent hours hanging out at gas stations Shell and Texaco (a big thing in my youth) and working on cars. From there on, it was a straight line to my first column for the paper, "You Auto Know," an enterprise that I handled faithfully for 32 years. Not many people know that I also handled computer documentation for a good part of my living while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, and others. You can follow me on: Twitter or Facebook.
2021 SEMA Customer Runner By BDS Suspensions