As the market looked and after many stories about the topic, Porsche has finally come out with its final word on diesel and diesel-powered models, no more. There will be no more diesel or at Porsche.
E-Mobility Investment Is Huge
According to Porsche, by 2022 they will have invested more than E6 billion (6 billion euros or about $7.1 billion) in e-mobility. In turn, this investment will have created, the VW subsidiary said, the basis for stainable growth. For example, interest in hybrids is already taking off. Fully 63 percent of the Panameras sold in Europe are hybrids. Demand for diesel is dropping.
In 2017, the diesel share of worldwide Porsche sales was 12 percent. In 2018, the automaker hasn’t offered a diesel in its lineup. No one, it seems has missed them. And, because of this change in conditions, the automaker has decided to dump diesel from its sales offerings in the future.
Oliver Blume, chief exec of Porsche AG, said that the automaker isn’t “demonizing diesel. It is and will remain, an important propulsion technology. We, as a sports car manufacturer, for whom the diesel has always played a secondary role have concluded that we would like our future to be diesel-free.”
Porsche To Support Existing Diesel Customers
Quite naturally, Porsche will continue to support existing diesel customers “with the professionalism they expect,” Blume continued.
And so with the Taycan, Porsche will bring its first purely electric sports car to the market in 2019. Its manufacture is CO2 neutral. The automaker supplies its electrics with green electricity via an ultra-fast charging infrastructure spread all over Europe.
By 2025, the automaker notes, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric.
Porsche To Concentrate On Other Forms Of Mobility
As to other power modes – gasoline, in this instance – Porsche is concentrating on optimized internal combustion engines. Power sports cars will continue to play an essential role in Porsche products.
In conclusion, Blume stressed, “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with mobility in the future.”