We will see what is under the red drape on the Ram stage three weeks from today, on January 5, 2023, when Stellantis CEO Carlos Tavares unveils the 2024 Ram Revolution EV during the keynote at the CES Show in Las Vegas.
2024 Ram Revolution EV is Groundbreaking for Stellantis
Ram is previewing the big debut describing the EV this way. “Ram 1500 Revolution BEV Concept: Loaded with exclusive advanced technology features and based on STLA Frame, the BEV-by-design body-on-frame architecture, the Ram 1500 Revolution BEV Concept is a visionary roadmap and a glimpse into the future, showing how the leading truck brand will once again redefine the pickup truck segment.”
As you can see in the preview of the CES 2023 floorplan, Ram is definitely the largest of the brand areas. Ram is a huge profit center for Stellantis and it is important the company gets this launch absolutely right. Ram’s move toward electrification was outlined in the Stellantis Dare Forward 2030 strategic plan. Ram has promised to push past the competition as leaders in a combination of areas truck customers care about the most: range, towing, payload and charge time. Ram is promising to offer electrified solutions in the majority of its segments by 2025. It is promising to have BEVs in all segments no later than 2030.
“We are showing at CES the best of our tech aimed at delighting our customers and addressing today’s biggest global challenge, climate change,” said Stellantis CEO Carlos Tavares. “You will see how we are bringing propulsion that is electrified and emission free, how our software is making mobility easier and safer, and how sustainability is rooted in all our decisions. Our drive to achieve carbon net zero emissions by 2038 is our north star.”
Stellantis Promoting Mobility That Is Electric and Customer Focused
CEO Tavares will also during his keynote introduce the Peugeot Inception Concept. The Peugeot Inception Concept showcases the emotion of design and future vision for the brand with a cockpit that reinvents the automobile experience, redesigns the interior space and reshapes driving gestures around the next generation of the customer-focused Peugeot i-Cockpit.
Tavares will also highlight the company’s drive to be carbon net zero by 2038. He will also detail breakthrough innovations that will improve the customer experience.
Jeep Plans for Electrification
Jeep plays a huge role in the Stellantis push for electrification. The Jeep 4xe has been very successful. Jeep’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. Jeep plans to give 100% of its models an electrified variant by 2025.
Dodge Displaying Electric Muscle Car
Dodge will be displaying its Charger Daytona SRT BEV. The concept reimagines what an amplified e-muscle car will be and offers a glimpse at Dodge’s electric future in a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge with zero-emission propulsion.
Chrysler to be All Electric by 2028
Chrysler will be previewing Stellantis’ advancement in connectivity. It will also be showing the latest developments in its commitment to launch the first Chrysler battery electric vehicle in 2025. Chrysler has promises to be fully battery electric in 2028.
Stellantis’ CES Plans
Stellantis CEO Carlos Tavares will deliver his keynote on Thursday, January 5, in the Venetian Palazzo Ballroom.
The Stellantis display is located in the West Hall of the Las Vegas Convention Center.
The Stellantis CES 2023 virtual experience goes live January 5, 2023, at 3 p.m. PST/6 p.m. EST and at 12 a.m. CET on January 6 at www.stellantis2023ces.com.
We will of course have updates on all of the CES Stellantis developments.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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