Jeep's Latest Drop- the 2027 Jeep Wrangler Laredo Will be an Instant Classic

I’m predicting right now that Jeep’s latest installment in its Twelve 4 Twelve campaign will be one of the most popular. New for 2027, Jeep is bringing back the Wrangler Laredo. The ninth installment sports retro colors and is inspired by the American Southwest. The 2027 Wrangler Laredo shows its unmistakable personality through heritage colors, bold graphics and bronze accents. The Wrangler Laredo debuted as a concept at the 60th annual Easter Jeep Safari. Fans went wild for the concept, but it was clear at the time that it was very close to being a production model. 

The Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys. However, Jeep switched out the Southwestern style seats for premium leather seats. I liked the Southwestern looking fabric, but it wasn’t very practical. 

“The Laredo name represents a pivotal moment in the Jeep brand’s evolution, and bringing it back was an opportunity to build on that legacy,” said Bob Broderdorf, Jeep brand CEO. “With Wrangler Laredo, we set out to create something that stands apart, while staying true to what the Jeep brand does best, delivering proven, trail-rated capability our customers can count on. It blends that capability with distinctive design, premium materials and unmistakable character, creating a Wrangler that feels true to its roots while offering something entirely new.”

2027 Jeep Wrangler Laredo

The original Wrangler Laredo is probably the model that most people remember while they were growing up. The Laredo name emerged in the early 1980s as a bold new “go anywhere and do anything” Jeep. The Wrangler Laredo brought legendary 4x4 capability but added Southwestern styling. It appealed to a growing generation of customers seeking adventure. In the early 80’s, it seemed every good-looking guy had a Wrangler Laredo. 

The 2027 Wrangler Laredo is built off the Wrangler Willys foundation. The Wrangler Laredo includes the Xtreme 35 Package with 35-inch tires and 1-inch lift, pairing authentic heritage with proven Trail Rated capability. It has premium Bison Brown Nappa leather seats and Mayan Gold accents. The Wrangler Laredo is available as either a two-door or four-door model.

2027 Wrangler Laredo Details:

• Xtreme 35 Package with 35-inch BFGoodrich KO2 tires paired with bronze beadlock-capable wheels for enhanced off-road traction, ground clearance and durability
• Reintroduction of the tan soft-top 
• Sky One-touch powertop available (four-door only); Black hardtop available (two-door and four-door)
• Unique Gobi accent grille, delivering unmistakable front-end identity
• Laredo hood decals featuring graphics inspired by archival designs
• Distinctive bodyside retro decals - classic striping with sharper, modern proportions 
• Rear lasso-style “4WD” decal
• Bronze tow hooks and bronze-accented Jeep and Trail Rated badging
• Available trailer hitch that provides up to 3,500 lbs. of towing

Retro Inspired Interior:

• Earth-tone colors,  rich texture and craftsmanship 
• Bison Brown Nappa leather seats with front heat and power adjust
• Mayan Gold accent stitching adds a refined layer of contrast throughout the cabin
• Instrument panel surround, grab handle, door armrests and the center console are wrapped in Global Black, creating a striking contrast 
• Exclusive Laredo badging 
• Custom center console badge
• Rear swing gate plaque features the coordinates of Laredo, Texas
• Subtle cowboy hat motif appears in the HVAC pad prints, adding a nod to the vehicle’s western heritage

Orders for the 2027 Jeep Wrangler Laredo open later this month with a starting MSRP of $1,995 over a Wrangler Willys with the Xtreme 35 Tire Package.

Previous Twelve 4 Twelve Editions

2027 Jeep Wrangler and Gladiator Sarge Editions were Jeep’s eighth limited-edition release in its Twelve 4 Twelve Wrangler series They were inspired by the original 1941 Willys MB. However, the 2027 version includes all the latest improvements in design and capability. The new “Sarge” package has the Jeep color ’41 Green accents and heritage detailing throughout both the 2027 Wrangler and Gladiator. The interior colors are both Drab Green and Cattle Tan. The special graphics and badging are found in both the Wrangler and the Gladiator Sarge editions. 

Jeep's seventh Wrangler Special Edition was timed to celebrate the nation’s 250th anniversary. The 2026 Jeep Wrangler America250 edition highlights the red, white and blue and carries a unique Captain America spare tire cover, thanks to a partnership with Marvel Comics. Both Marvel and Jeep are celebrating 85 years in business. Jeep is also celebrating being selected as America’s “most patriotic brand” for the 25th year in a row. 

“The Jeep Wrangler America250 is built the Jeep way, rooted in Willys heritage, engineered for real-world capability and unapologetically proud of the freedom that the Jeep brand represents,” said Bob Broderdorf, CEO, Jeep brand. “Trail proven from the factory floor, this special edition pairs bold American design with authentic off-road performance, celebrating Wrangler’s legacy as America turns 250.”

Jeep’s sixth Wrangler Special Edition was already popular with many Jeep enthusiasts. The Jeep Wrangler Rewind concept was so well-received at last year’s Easter Jeep Safari that Jeep gave the retro design a spot in the lineup. The company also decided to give the 2026 Jeep Gladiator the same special trim. You may have noticed that crocheted sweaters and brightly colored pants are in fashion once again. The 2026 Jeep Wrangler Rewind is a throwback to that period of time with bright colors and lots of retro interior touches.

Jeep's fifth special edition is the Wrangler Rockslide, that features three different shades of blue. Blue Agave, Jean Blue and Indigo Blue accents add layers of color to the 2026 Wrangler Rockslide inside and out. The blue highlights create a design theme. Anvil body‑color roof and matching grille surround carry the layered look to the exterior. Standard steel rock rails, featured on a Wrangler Sahara for the first time since 2017, included as part of the Sahara‑only Rockslide content.

The Jeep Wrangler’s fourth special edition is designed to thrill off-roaders who want true HEMI power at a more affordable price. It may anger some people who bought the 2024 Jeep Wrangler 392 Final Edition because the 2026 version is $30,000 cheaper. Of course, the 2026 Wrangler Willys 392 doesn’t have all of the upgrades and luxury appointments of the Final Edition, but most Wrangler buyers don’t care. In fact, many have complained about too much technology was being forced on them as the prices climbed higher and higher. Many Wrangler buyers just want a vehicle that they can hit the trails and have fun with. It appears that the 2026 Wrangler Willys 392 is exactly that vehicle.

The Jeep Wrangler’s third special edition debuted in January and is a commemorative 85th Anniversary edition. This special Wrangler harkens back to some earlier Jeep Americana with plaid upholstery and other design touches. The celebration also extends to the Jeep Gladiator 85th Anniversary edition, bringing the same heritage‑inspired designs to the industry's only Wrangler-inspired mid-size pickup.

Jeep’s second special edition throws it all the way back to 1941 with special detailing honoring the classic CJ-Universal and its iconic Arctic White top. The 2026 Jeep Wrangler Whitecap has a white painted hardtop and grille making it look retro. The special edition is only available on the Sahara and Rubicon trims, so while it looks old-school, it will have the most modern off-road equipment.

The first special edition was the Wrangler Moab 392. The 2026 Wrangler 392 is almost exactly $20,000 dollars cheaper than the 2025 model. The head of Jeep is using phrases like “no frills” and “back to basics” to describe the more affordable HEMI-powered Moab Wranglers. “Our community made their voices heard, and we listened. The 6.4-liter HEMI V-8 will remain a defining force within the Jeep lineup,” said Bob Broderdorf, Jeep’s CEO.

Images by Jeep

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin. Follow Mary at @MaryConwayMedia on X  and on Facebook, and send her car news tips for future stories. Mary Conway is an esteemed automotive and business reporter who was inducted into the Michigan Journalism Hall of Fame in 2019. Mary is a member of the Automotive Press Association, Rocky Mountain Automotive Press, Society of Professional Journalists, and NATAS.