Tens of thousands of Jeep enthusiasts are making their annual pilgrimage to Moab, Utah, to celebrate Jeep’s off-roading history. Hard to believe but this is the 60th Anniversary of the Easter Jeep Safari which sees off-roaders test their capabilities on the stunning trails near Moab, Utah. For decades, drivers have viewed Utah as the epitome of trail exploration. Jeep has created an annual event that other brands have tried to duplicate. This year, Jeep is highlighting its Wrangler, Gladiator and Grand Wagoneer and showing off their technical abilities out on the trail. The 2026 safari runs from March 28th- April 5th.
“Moab isn’t just a place we visit. It’s a proving ground we honor and safeguard, a landscape we continually reinvest in and a community we’re proud to call our second home,” said Bob Broderdorf, CEO of the Jeep brand. “Easter Jeep Safari has shaped the Jeep brand for decades, fueling the evolution of our 4x4 vehicles and strengthening our bond with the community and the thousands of passionate Jeep enthusiasts who return year after year. To commemorate decades of off-road pioneering, we’re showcasing an exclusive lineup of Jeep concept and production vehicles, new immersive experiences and consumer activations, all to showcase the full depth of our off-road capability and reflect the core of who we are.”
The 2026 Easter Jeep Safari
Every year, Jeep and Jeep Performance Parts debut different concepts at the safari. Some of the concepts are wild designs but others are demonstrations of different packages that can be assembled with Jeep’s specialty parts. The company gauges the crowd’s reactions to the concepts and the ones that are well received may end up as packages or trim levels that are offered in the future.
“Partnering with the Jeep brand for our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers a wonderful opportunity to put their latest ideas and innovations to the test on some of the toughest terrains we can find,” said Darren Bradshaw, senior vice president of Mopar North America. “Moab is the perfect place to meet Jeep owners, share what we’ve been working on, and showcase our expanding authentic and affiliate lineups of accessories that can help them elevate their vehicles and feel confident tackling any off‑road adventure.”
The 2026 Easter Jeep Safari Concepts
The Jeep Wrangler Laredo concept pares this Jeep 4x4 back to its core, then amplifies its character. Built on a Willys base, it highlights simplicity, mechanical feel and classic Jeep brand attitude, with subtle cues that show how the Laredo line might evolve. This is the package that I think we’ll see going forward. Pared down translates to more affordable but with strong style cues that drivers will love. I personally think the southwestern style seats are a great look.
The Jeep Wrangler Anvil 715 concept is a purpose-built vision of what an overland‑focused Wrangler can be: capable, intentional and thoughtfully engineered without unnecessary bulk.
The Jeep Wrangler BUZZCUT concept by Jeep Performance Parts blends compact, sporty, two-seat design with extreme capability and expanded storage for longer adventures.
The Jeep Grand Wagoneer Commander concept is a stealth‑leaning blend of full‑size premium and real off‑road function, built for drivers who want both standalone capability and the strength to tow a dedicated trail rig.
The Jeep XJ Pioneer concept marks the moment the original 1984 Cherokee changed the SUV landscape, tying that legacy to 85 years of Jeep heritage and the Cherokee nameplate’s 2026 return. I’m surprised that they aren’t featuring a new concept based on the all-new Cherokee Hybrid.
The 2026 Jeep Gladiator Rubicon, nicknamed “Red Rock,” actually exists as a one-off vehicle that is being donated to the Red Rock 4-Wheelers. The off-roading club members have spent more than four decades protecting and maintaining Moab’s iconic off‑road trails through volunteer stewardship, responsible 4‑wheeling advocacy and year‑round trail preservation efforts. To honor the Red Rock 4-Wheelers dedication, the Jeep brand and Jeep Performance Parts created a custom Gladiator Rubicon to help them preserve the trails.
As part of the Jeep brand’s ongoing commitment to responsible off-roading, Jeep brand and JPP employees will once again partner with Red Rock 4-Wheelers and the Bureau of Land Management to maintain and protect local Moab trails. Every year, Jeep volunteers complete a trail restoration project that often entails cleaning up miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the route.
This year, Jeep is also creating new Jeep Badge of Honor trails and will offer fans a limited-edition 60th Easter Jeep Safari badge to celebrate the brand’s 85th anniversary edition. The Jeep Badge of Honor program is adding 11 new Core Trails for a total of 85 nationwide Core Trails, plus three new Moab- and Grand Junction-based Limited trails, and introducing a limited-edition 60th Easter Jeep Safari badge available through event check-in on the Badge of Honor mobile app.
Jeep Moab Celebrations
Jeep is once again headquartering its Easter Jeep Celebrations in downtown Moab. This year Jeep is also adding a drone show to its festivities. Jeep will sponsor huge displays, DJ’s and family themed events.
Easter Jeep Safari attendees will have the opportunity to test drive a variety of Jeep brand vehicles, both on- and off-road. Attendees with a valid driver’s license can visit the Jeep brand display at Walker Drug to sign up.
Off-road trail rides – Get behind the wheel of a Jeep 4x4 and take on the Baby Lion’s Back trail in a legendary Jeep 4x4 SUV, including the Wrangler Rubicon and Gladiator Rubicon
On-road city drives – Test drive the latest Jeep vehicles around Moab, including Jeep Wrangler, Gladiator, new Grand Cherokee, new Grand Wagoneer, all-new Cherokee and Compass models
Camp Moab – A kid-friendly (ages 6-17) adventure zone created in partnership with the Red Rock 4-Wheelers and Jeepers Jamboree, giving young explorers a hands-on taste of the off-road spirit.
Jeep brand and JPP will sponsor consumer trail rides, hosted by Jeep Jamboree USA and in partnership with the Red Rock 4-Wheelers. As official trail supporters, the Jeep brand and JPP employees will help guide and navigate popular off-road trails on Monday, March 30 and Wednesday, April 1. Visit www.rr4w.com for more information.
Image Provided by Jeep
About the Author
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin. Follow Mary at @MaryConwayMedia on X and on Facebook, and send her car news tips for future stories. Mary Conway is an esteemed automotive and business reporter who was inducted into the Michigan Journalism Hall of Fame in 2019. Mary is a member of the Automotive Press Association, Rocky Mountain Automotive Press, Society of Professional Journalists, and NATAS.
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