Jeep Unveils 7 Off-Road Concepts at this Year's Easter Jeep Safari

The Easter Jeep Safari is one of the most well-known events in the Jeep community. Every year, thousands of Jeep owners and fans converge on beautiful Moab, Utah, to experience the incredible scenery and camaraderie of off-roading on spectacular trails. The Easter Jeep Safari started primarily with Jeep Wranglers but in recent years has grown to include the PHEV 4xe models. The Jeep Gladiator was added in 2020. This is the 59th annual Easter Jeep Safari. This year’s Jeep Performance Parts and Mopar concepts add new possibilities for all three. Some are retro, some are futuristic and all of them are fun out on the trails.

“Easter Jeep Safari was created by Jeep owners for Jeep owners, and this incredible event has helped steer the Jeep brand’s development of off-road 4x4 vehicles over the years, while most importantly connecting us with the community and the thousands of Jeep enthusiasts who gather each year,” said Bob Broderdorf, CEO, Jeep brand. “Moab is our home away from home and a playground that can only be properly explored in a Jeep. The custom Jeep and JPP concepts we’ll unveil this year, along with unique immersive experiences, will once again demonstrate Jeep brand’s unmatched off-road capability and underscore what it means to drive a Jeep.”

The Seven 2025 Easter Jeep Safari Concepts

One of the coolest 2025 Easter Jeep Concepts is the Jeep Wrangler 4xe Blueprint Concept. They aren’t kidding when they call it a blueprint. It is a rolling billboard of nearly 40 factory-tested and factory-backed items. All of the accessories like the tubular doors, blue fenders, bumpers, lights and snorkel can be added to most Wranglers. The brilliant blue is definitely eye-catching.

The Jeep Wrangler Rubicon 4xe Sunchaser Concept is designed to be the ultimate outdoor adventurer. The Sunchaser has a 2” lift kit and rides on 37” tires. It also has an off-road pivoting lightbar concept to light up the trails. The Rubicon is equipped with all the necessary gear and performance for a full day of activities from sunup to sundown.

The Jeep Wrangler Bug Out 4xe Concept is designed for  ultralight camping or overlanding giving the driver more access to off-grid adventures. The Bug Out has Mopar front half doors and 12-inch extended body. The extended Wrangler 4xe has a Jeep Gladiator-style drop tailgate. It has auxiliary battery packs and includes a Jeep electric off-road E-scooter.

Jeep Rewind Concept is a nostalgic take on a Jeep Wrangler. The Grimace purple exterior paint color with custom graphics  takes you back to  era when loud neon colors were all the rage. The simplified interior has more in common with the 70s and 80s than the modern-day digital displays.

The J6 Honcho is a four-door Wrangler Rubicon customized into a two-door truck configuration, maximizing cargo space with a large, 6-foot functional bed “box” area that is 12 inches longer than the standard Jeep Gladiator bed. The overall length of the J6 is 201 inches, while the wheelbase clocks in at 118.4 inches, matching the current-generation four-door Jeep Wrangler. 

The Jeep Gladiator High Top Honcho Concept continues the mid-1970s theme. The graphics are inspired by the loud paint schemes of the past. And the huge 40-inch BFGoodrich All-Terrain T/A KO3 white letter tires give off a monster-truck vibe.     

The Jeep Convoy Concept gives the Gladiator a military-inspired spirit. The Convoy has special-edition matte Ghost Ops exterior paint color and a customized SJ-inspired seven-slot grille (the first of its kind) with embedded amber LED forward lighting. The Convoy also features chocolate brown canvas half doors and top canopy.   

“The challenging off-road trails and terrain in Moab offer us the perfect place to showcase the latest selection of authentic, quality-tested Jeep Performance Parts from Mopar,” said Darren Bradshaw, senior vice president, Stellantis parts and services – North America. “Unlike any other aftermarket offering, our factory-backed Jeep Performance Parts are specifically designed and engineered to deliver exact fit, form and function, allowing our Jeep owners to further enhance their stock vehicles with confidence.”

Jeep is Dedicated to Preserving Off-Road Adventures

As part of the Jeep brand’s ongoing commitment to responsible off-roading, Jeep brand and JPP employees are partnering with Red Rock 4-Wheelers and the Bureau of Land Management to clean up and conserve local Moab trails. Every year, Jeep volunteers complete a trail restoration project, which often involves clearing miles of trash and debris, repairing and building rock walls and fencing, and restoring areas along the routes. 

Jeep is also adding 10 new Jeep Badge of Honor trails across the country, including three in Moab, just in time for Easter Jeep Safari. The Badge of Honor program is also introducing Limited Trails, which will be available to earn in the Badge of Honor app. An industry-exclusive off-road rewards program, Badge of Honor has charted more than 70 trails nationwide for off-road enthusiasts to explore. Using the Badge of Honor app, drivers can locate trails by location and difficulty level. Once a trail ride is complete, a physical badge can be requested. The new Badge of Honor Moab trails include Wipe Out Hill, D2700 Lost World and Kane Creek Canyon.

How to Follow the Easter Jeep Safari on Social Media

You can follow the Jeep brand and JPP Easter Jeep Safari adventures via social media. (#EasterJeepSafari2025, #EJS, #Jeep, #JeepPerformanceParts).

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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

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