The 2026 Jeep Wrangler 392 is $20,000 Cheaper than the 2025, Here is What's Different

Jeep realized that something had to give. Prices for the iconic  2025 Jeep Wrangler had climbed too high and became cost-prohibitive, preventing true off-roaders from pursuing their dream vehicles. The 2026 Jeep Wrangler Moab 392 is the first of twelve new Wrangler editions that are intended to draw buyers back to the brand and reinvigorate sales. Jeep’s plan is called Twelve 4 Twelve. The 2026 Wrangler 392 is almost exactly $20,000 dollars cheaper than the 2025 model. The head of Jeep is using phrases like “no frills” and “back to basics” to describe the more affordable HEMI-powered Moab Wranglers.

“The first release in our Twelve 4 Twelve series is the Jeep Wrangler Moab 392 edition, a purpose-built powerhouse that delivers exceptional value and performance. Engineered with a no-frills, back-to-basics philosophy, it proudly reflects the core legacy of the Jeep brand,” said Bob Broderdorf, CEO of Jeep. “Our community made their voices heard, and we listened. The 6.4-liter HEMI® V-8 will remain a defining force within the Jeep lineup.”

As you watch Jeep's new video, you have to chuckle at the Camo rubber duck on the crates.

Jeep Wrangler’s New Marketing Plan

Jeep’s sales under Carlos Tavares were disastrous. Prices were raised by approximately 25 percent, higher than what the market could bear. Other competitors were nipping at Jeep’s heels, with more affordable offerings. Now, Jeep intends to get back in the game with new editions aimed at drawing back disappointed off-roaders. Now, Jeep is promising to introduce a new limited-edition Jeep Wrangler every month for twelve months. The new debuts are being called “Airdrops” to commemorate 85 years ago when the first Jeep Willys were airdropped on to the battlefields to help soldiers. 

"While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an acknowledgment of a brand-defining moment – the parachuting of the Willys MB onto battlefields nearly 85 years ago," said Olivier Francois, global chief marketing officer, Stellantis. "There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our 'Operation Airdrop' video series, each special-edition release will serve as a symbolic airdrop in our yearlong marketing campaign – uniting product, place and purpose."

2026 Jeep Wrangler Moab 392

While Jeep says the 2026 Jeep Wrangler Moab 392 is “no frills” and “back to basics”, it still has luxury appointments like heated black Nappa leather-trimmed seats, a premium Alpine audio system and a 12.3-inch radio with navigation. Its claim to fame, however, is its HEMI. The 392 references its 6.4-liter, 470-horsepower, V-8 engine with 470 lb.-ft. of torque. It is also equipped with 17-inch beadlock-capable wheels and 35-inch all-terrain tires. The Moab has a 4.56 axle ratio, 2.72:1 Selec-Trac full-time transfer case plus two-mode dual exhaust and a cold-air intake hood with water separator. 

Other features include:

• Body-color hardtop
• Rock protection sill rails
• Mold-in-color fender flares
• Black tow hooks

Optional equipment: 

• Sky One-Touch powertop
• 8,000 lb. Warn winch 

Orders for the new 2026 Jeep Wrangler Moab 392 are now open, with a starting MSRP of $79,995, plus $1,995 destination charge.

When We Will See Other New Jeep Wranglers

“The Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months—an integral part of our yearlong Twelve 4 Twelve celebration commemorating 85 years of off-road leadership and adventure,” said Bob Broderdorf, CEO of Jeep. “Each product release will embody the boldness, authenticity and unapologetic spirit that defines our brand. It's an ongoing tribute to the capability, freedom and adventurous DNA that have shaped our brand for generations.”

While it will be fun to see the next 11 special editions, it is always hard to beat the excitement of anything with a HEMI! 

The next Jeep Wrangler limited-edition model will drop on December 12.

Jeep Photo and Video

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

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