Jeep Expands its Badge of Honor Program as Off-Roading Explodes Nationwide

Drivers have found they can get just about anywhere when piloting a Jeep like this 2025 Jeep Wrangler Rubicon 4xe. Years ago, Jeep created its exclusive Badge of Honor Program giving Jeep owners guides to off-roading some of the best trails in America. Jeep owners who completed the different drives were awarded physical or digital badges, encouraging the people who love the outdoors to explore and discover more natural beauty. Now, Jeep is at it again, adding new trails, challenges and other features to elevate the off-roading experience.

“The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. Quite simply, no other brand can offer off-roading experiences quite like Jeep can,” said Aamir Ahmed, global head of Jeep brand off-road and EVs. “With the expansion of these new features and an enhanced app experience, we’re giving Jeep owners even more ways to explore, connect and celebrate their off-road achievements. These advancements reflect our commitment to evolving the Jeep lifestyle and empowering our customers to take their journeys further than ever before.”

Badge of Honor Trails and Experiences

Many people don’t realize that some of the trail guides are actually preloaded into Jeep navigation systems. The guides will help drivers navigate different trails alerting less experienced off-roaders navigate possible problem areas, while also highlighting scenic views. The new enhanced app offers more accessible off-roading experiences for all skill levels.

The expanded trail map and new Core Trails take the Badge of Honor program to more states so more Jeep owners can access the natural beauty across the U.S.

Jeep Adventure Guides help drivers find and follow Core Trails using the vehicle’s Uconnect 5 Nav, making it easier to earn physical badges. The off-road rewards program makes it easier for Jeep 4x4 drivers to conquer terrain others might not be aware of. After completing different trails, owners can receive digital badges or even physical badges.

What is New in the Jeep Badge of Honors Program 

Jeep is challenging its drivers to experience more of the great outdoors. There are six new trail-based challenges, all designed to encourage exploration and community engagement nationwide. The Badge of Honor program is also adding the introduction of Digital Trails as well as an enhanced interactive app experience. Participants can download the Jeep Badge of Honor app to discover new trails and connect with the huge community of off-roaders and Jeep enthusiasts. 

Jeep says the recent Jurassic Park-themed badge release is a  example of how deeply customers connect with the program. According to Jeep, in just 24 hours, more than 10,000 badges were claimed, nearly 40,000 Instagram story views were recorded, 5,000 new members joined the Badge of Honor platform and more than 100 community posts were generated in the Jeep Badge of Honor Facebook group. This surge in activity highlights the strong engagement and pride Jeep owners feel in earning and displaying their badges.

The Badge of Honor Trail Challenges

Six new challenges have been created to inspire deeper exploration. Users will be challenged to complete a specific subset of trails or activities. Each completed challenge earns in-app badges and points, which they have the option to share on social media.

New Challenges:

• Month Streaker – Complete at least one trail per month for six consecutive months
• Marathoner – Conquer 26 unique trails
• Trail Titan – Complete every Core Jeep Badge of Honor Trail
• Explorer Extraordinaire – Finish 10 unique trails
• Digital Detour – Complete any three Digital Trails
• Moab Marvel – Complete all Badge of Honor trails in Moab, Utah

New Core Trails

Four new Core Trails are now available in previously unrepresented states. Completion of these trails earns users a physical badge to proudly display on their Jeep vehicle.

• GOAT Trail, Cross Bar Ranch Off Road Park, Oklahoma
• Lost Trail, Murphy, Idaho
• Amatista Ledges, Doña Ana, New Mexico
• Trail 8049, Black Hills National Forest, South Dakota
• Trail #421, Stony Lonesome OHV Park, Alabama
• The Fallen, Hurricane, Utah

Digital Trails

The Digital Trails are ideal for both newcomers and seasoned off-roaders looking for new experiences. These trails feature in-app badges and points once completed. 

Recently added trails include:

• Trail #29, Cabwaylingo State Forest, West Virginia
• Steel Pass, Death Valley National Park, California
• Silver Lake ORV Area, Mears, Michigan
• Humps and Bumps, Walker Valley Forest, Washington
• Little Widowmaker, Hollerwood Offroad Park, Kentucky
• Lower Terminator, New River, Arizona
• Upper Terminator, New River, Arizona
• Quebradas Backcountry Byway, Escondida, New Mexico
• Rimrocker Trail, Montrose, CO to Moab, Utah
• Fruity Pebbles, Black Hills National Forest, South Dakota
• Crazy Woman Canyon Road, Buffalo, Wyoming

For trail enthusiasts looking to elevate their Badge of Honor experience and earn physical badges, drivers can use Jeep Adventure Guides, a built-in off-road adventure trail guide system. Downloaded directly to the Uconnect 5 Nav system and available for most Core Trails, these guides make it easier to navigate off-road routes in vehicles equipped with Adventure Guide technology.

Updated Interactive Trail Map

The app features a redesigned, user-friendly trail map that features different colored pinpoints and icons for the different types of trails.

Drivers can view detailed information for each trail, including a trail image, difficulty and user ratings, distance from their current location, and the trail’s exact location.

The Jeep Badge of Honor guides not only make the off-roading more fun, they also keep everyone safer. Drivers will be able to assess the difficulty of potential trails, but they also guide less-skilled drivers around problem areas. Plus, letting owners communicate with the larger Jeep community keeps the sport more accessible, no matter the driver’s skill level. 

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

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