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Jeep Charges Up 20th Anniversary Jeep Beach Week with Electrified Jeeps

Jeep highlighted some of its most recent innovations at 2023 Jeep Beach. The week long celebration is just wrapping up in Daytona Beach.

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Jeep is wrapping up the Jeep Beach 2023 event in Daytona Beach, Florida, after spending several days highlighting its newest electrified models. This was the 20th anniversary of Jeep Beach which typically draws more than 200,000 Jeep fans and 25,000 Jeep vehicles to Daytona Beach.

Focus on the Electrified Jeeps for Jeep Beach

Every year, Jeep Beach takes over 6.5 acres of the infield of Daytona International Speedway and then spills onto the streets of Daytona Beach.

This year, Jeep fans were treated to some of the most recent Jeep innovations. Jeep displayed its Jeep Wrangler Magneto 3.0 EV concept and its 1978 Jeep Cherokee 4xe. Both of the vehicles debuted at the 2023 Easter Jeep Safari in Moab, Utah, earlier this month. Both vehicles were also expected to take part in the 20th Anniversary Jeep Parade down Daytona Beach. The new 2024 Jeep Wrangler 4xe and Wrangler Rubicon 392 were also featured.

Jeep Beach Events Highlight Innovation

This past week, fans were able to ride the Jeep obstacle course with a professional driver in 2023 Jeep vehicles, including the electrified Wrangler 4xe and Grand Cherokee 4xe.

Other vehicles on display included: the new 2023 Compass Trailhawk, the Grand Cherokee 4xe Summit Reserve, Grand Cherokee L Summit Reserve 4x4, Wrangler Rubicon, Wrangler 4xe, Gladiator Rubicon, and the Wrangler Jeep Beach 20th Anniversary Edition.

Other highlights included: the 2023 Jeep Wrangler Pace Jeep, Gladiator Sport Light Show Edition, Gladiator Sport 1st Responder Edition, Wrangler Sport Salute to America Edition and Willys Daytona’s Jeep Beach Edition from the Daytona Garage.

Jeep Beach Community Involvement

The Jeep Beach gathering is one of the largest events in the nation for Jeep enthusiasts. Jeep Beach 2023 raises funds for local and national charities. Since 2012, Jeep Beach has donated more than $2 million to local charities through the event’s weeklong fundraising efforts. All proceeds raised are distributed to charities throughout central Florida counties.

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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.

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