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Jeep Releasing 2023 Special Edition Wranglers to Mark Jeep Beach Week 20th Anniversary

Just in time for the 20th Anniversary of the Jeep Beach Week annual gathering, Jeep has created special editions to celebrate the event. More than 200,000 Jeep fans are expected in Daytona Beach, Florida, April 22-30, 2023.

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Jeep is celebrating the return of Jeep Beach Week in 2023 in a big way. Jeep is bringing back its 2023 Wrangler High Tide model, and also creating a limited run of 500 “Jeep Beach Wrangler models”. This will be the 20th Anniversary Jeep Beach Week in Daytona Beach Florida. Every year, some 200,000 Jeep fans and 20,000 Jeeps flock to the resort town. The event is highlighted by the Jeep Beach Parade with more than 3,500 Jeep vehicles driving on the beaches. The mission of Jeep Beach is to raise funds for local and national charities, with more than $2.5 million donated so far.

“Jeep Beach week in Daytona Beach, Florida, is one of the biggest Jeep vehicle events in America, bringing in more than 200,000 Jeep fans and 20,000 Jeep SUVs in 2022 alone,” said Jim Morrison, senior vice president and head of Jeep brand – North America. “With the Wrangler High Tide and 20th anniversary Jeep Beach special editions, we get to celebrate our customers’ passion for beach-ready vehicles during this weeklong event.”

2023 Jeep Wrangler High Tide

The 2023 Jeep Wrangler High Tide is prepared to take on any beach or off-roading scenario. It comes standard with 35-inch tires on beadlock-capable wheels and body-color hardtop with the popular Sunrider Fliptop. The special edition is based on the Sport S model and powered by the 3.6-liter Pentastar V-6.

High Tide Special Edition Features:

  • Xtreme Recon Package
  • 35-inch BF Goodrich T/A KO2 tires
  • 17-by-8-inch beadlock-capable wheels
  • 4.56 rear axle ratio
  • 1.5-inch factory suspension lift with uniquely tuned shocks
  • Hinge-gate reinforcement by Mopar
  • Jack spacer by Mopar
  • Tire relocation kit by Mopar
  • Wheel flare extensions
  • Body-color hardtop
  • LED headlamps and fog lamps
  • Rock rails
  • High Tide hood decals

The 2023 Jeep Wrangler High Tide is available for order this month, and should arrive in time for Jeep Beach Week, in April. It is priced at a starting U.S. manufacturer’s suggested retail price of $51,540, plus $1,795 destination charge.

2023 Jeep Beach 20th Anniversary Special Editions

There will be a limited run of 500 exclusive Jeep Beach models, based on Wrangler High Tide. These special editions will have everything that comes on the High Tide version plus special badging and decals, swing gate plaque, shifter medallion and embroidered leather seats.

Jeep Beach Special Edition Features:

  • Jeep Beach hood decals
  • Mopar Katzkin leather seats embroidered with Jeep Beach
  • Body-color fenders
  • Jeep Beach 20th Anniversary shifter medallion
  • Jeep Beach swing gate plaque

The 2023 Jeep Wrangler Jeep Beach is priced at a starting U.S. MSRP of $54,040 plus $1,795 destination charge.

Both the 2023 Jeep Wrangler High Tide and Jeep Beach models will be available in six exterior colors, including Hydro Blue, High Velocity, Black, Bright White, Punk’n and Sting Gray.

Jeep Beach 2023 event takes place in Daytona Beach, Florida, April 22-30, 2023.

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Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.

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