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2022 Ram 1500 is Reaching Out to Future Farmers as Future Customers

Ram is honoring the FFA and the agricultural community, which is a brilliant marketing move. Nearly all farmers need trucks and appealing to a younger demographic helps build a future audience.


As long as there are farms, there will be a need for trucks. Farmers use both light and heavy-duty trucks for hauling feed and supplies. They also use the vehicles as mobile offices during long days tending to cattle or out in the fields. Ram is heading to the 95th National FFA Convention, in Indianapolis, Indiana, and planning to make a big splash while there. The Ram truck exhibit will not only have lots of 2022 Ram 1500s on display, but it will also host country music artist Jackson Dean to entertain the crowd.

“The Ram Truck brand has been an active supporter of the National FFA Organization for more than 60 years and it is a great pleasure to share our space and collaborate creatively with Jackson Dean as he shares the same values of dedication and perseverance,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “We admire and applaud these future agriculture leaders and will continue to encourage their aspirations in any way possible.”

Ram's Collaboration With Jackson Dean

Ram is also launching a new video spot featuring Dean and honoring farming. Set to the tune of Dean’s song “Wings,” the video showcases hard work and commitment through both the eyes of an FFA member and the rising country music artist.

Ram's 'Built to Serve' Commitment

Ram's dedication to help serve and support farm families across the nation continues to grow. Ram is also honoring farmers with a new 30-second spot called "Hope.” Ram’s message to the agriculture community, “Hope” reminds everyone that farm life means always hoping for the best but planning for uncertainty.


FFA used to be known as Future Farmers of America. As someone who grew up in southern Wisconsin, I can tell you FFA is a very popular and positive organization for anyone interested in a career in agriculture and farming. It is a student organization and focuses on national youth leadership development. There are more than 850,000 student members and nearly 9000 FFA chapters, throughout the U.S., Puerto Rico and Virgin Islands.

The FFA mission is to make a positive difference in the lives of students by developing their potential for leadership, personal growth and career success through agricultural education. What better way for Ram, or any truck maker, to meet future buyers than to meet young people planning to go into agriculture. It is the same reason you see companies advertising at county fairs and stock shows.

The 95th National FFA Convention & Expo will take place Wednesday, Oct. 26 through Saturday, Oct. 29, in Indianapolis, Indiana. It is designed to connect, celebrate and honor FFA students and leaders for their dedication to agriculture, work ethic, integrity and tenacity.

Ram Photo and Videos

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.