Mr. Beast - Advertising For Tesla For Free
In Mr. Beast's latest video, in which contestants battle through a series of laser mazes, there came a point in time where the 3 remaining contestants were given a choice.
They could quit the game right then and there and leave with a $40,000 Tesla, or continue with a chance to win $250,000. Personally, I would have just chosen the Tesla as I'm not agile enough for the game, but the fascinating thing isn't the game in this case - it's that Tesla got free advertising from Mr. Beast.
In just half a day, the video titled, "World's Deadliest Laser Maze!" got just over 27 million views and will likely end up around 130 million views or more. That's 130 million unique eyeballs on a Mr. Beast video that generally gets people hooked and watching. Most of the viewers will make it to the part where there are 3 Tesla vehicles being offered for a contestant to quit the game.
This gives Tesla free advertising. In this case, these vehicles are most likely Model 3 RWD because Mr. Beast is offering them for $40,000 - right on par with a Model 3 RWD. The cars don't seem tall enough to be Model Y's.
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Just Wait Until the Cybertruck Comes Out
Mr. Beast has a pinned post on the top of his profile that basically says if Elon Musk dies, that he can have Twitter. Since Twitter is now X.com, I think that deal is off the table, but Elon Musk is a man of his word - so good thing he changed it to X.com.
What is even more interesting than that is the Cybertruck, which is going to have a delivery event on November 30, 2023. I think there is a very good chance that Mr. Beast is going to get his hands on at least one of these vehicles and do some bullet testing on it. After all, the Cybertruck exoskeleton can withstand bullets.
He might do some other clever things with the vehicle, such as extreme off-roading, or having a bunch of subscribers in it and the last one to leave the Cybertruck gets it. Mr. Beast is famous for those kinds of videos.
It will be interesting to see if the search trends for Tesla increases with this latest Mr. Beast video. I'll be keeping an eye out on Google trends to see if Tesla or Tesla Model 3/Model Y get more searches.
In the meantime, I'm looking forward to seeing if Mr. Beast does more free advertising for Tesla!
In Other Tesla News: 184 Cybertrucks - that's all Tesla needs to do a massive marketing campaign.
What do you think?
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Jeremy Johnson is a Tesla investor and supporter. He first invested in Tesla in 2017 after years of following Elon Musk and admiring his work ethic and intelligence. Since then, he's become a Tesla bull, covering anything about Tesla he can find, while also dabbling in other electric vehicle companies. Jeremy covers Tesla developments at Torque News. You can follow him on Twitter or LinkedIn to stay in touch and follow his Tesla news coverage on Torque News. Image Credit, Mr. Beast, Screenshot