Youngsters and Females Love the Hyundai Venue
The 2020 Hyundai Venue is the smallest SUV Hyundai makes sitting even below the Kona. Recently, Hyundai made a fascinating announcement disclosing more than half of Hyundai Venue buyers are among Gen Z, Y, and X. 64% are Gen Y and Z combined. Another figure Hyundai revealed touted 63% of the Venue buyers were females.
What piqued my interest was how Hyundai mentioned females are a “sought after customer.” It sounds somewhat creepy but makes sense. Women generally don’t express the highest level of enthusiasm for the motor vehicle so, persuading the female audience is the bane of the auto industry. Somehow, the Venue has piqued feminine curiosity quite well if 63% of all Venue buyers are female.
Why is the Hyundai Venue loved so much?
The new Hyundai Venue becomes slightly more interesting because we now know something about the Venue is rather attractive to the younger crowd and females. The 2020 Hyundai Venue does have that small kind of spunky look. It’s not too ridiculous, it’s still clean, but the smaller proportions give the Venue a youthful vibe.
Being a smaller SUV (a compact on stilts) allows the Venue to provide shoppers with this façade of safety because it’s technically an “SUV.” Regardless, being a smaller vehicle does help to drive and park in congested areas, and that could also be attractive for younger buyers.
I am personally a millennial, but I have always been a car freak. I’ve begun to notice most of my peers or those who are younger than me, don’t have much appreciation for the motor vehicle anymore. It seems that when someone who doesn’t care about cars wants a car, they want brand new, tech, safety, and a bit of practicality. All of those elements are present in the 2020 Venue, and perhaps that is why it is a success with the younger crowd/females.
When you don’t care about cars, you don’t care about driving either. If you don’t care about driving, you probably won’t be good at it either. Hyundai makes sure to remedy this by providing a whole safety suite nearly standard even in base trim vehicles. Little backup cameras assist you in not hitting anything. Of course, your 8” screen is standard with the Apple Carplay and the Android Auto, can’t forget that.
Technical aspects of the 2020 Hyundai Venue
From the standpoint of someone that is aware of what cars are and refuses to fall for marketing gibberish like the Venue being “sporty.” No, Hyundai is excellent because its vehicles are tremendously comfortable and quiet. I was quite pleased to see Hyundai offering a manual in the base model, which starts at $17,350. The Venue tops out at $22,050, but you must add $1,140 for destination fees to either of those prices I listed.
The 2020 Hyundai Venue comes with only one engine option, a 1.6l four-cylinder producing 121 HP and 113 LB. FT. of torque. That doesn’t sound very good until you see the weight figure coming in at around 2,600 lbs. No one is going to opt for the manual option, so Hyundai is offering its very excellent “IVT” transmission, which is a chain-driven CVT that exceeds most automatic transmissions. That’s how smooth Hyundai’s CVT is, and it replicates shifts better than actual automatics.
2020 Hyundai Venue conclusion
Hyundai’s feature-packed affordable package has helped attract the most challenging crowd of consumers, the youth, and females. The two groups that typically care the least about cars but give them some Apple Carplay and a bit of safety tech and Hyundai have seduced them nicely at a low price. What these youngsters really get with the Venue is a quality made object that is a comfortable and non-fatiguing drive with a decade-long warranty. Once again, well done, Hyundai.
Kevin Meyn is an automotive journalist for Torque News concentrating on Hyundai content. Kevin is the founder of Exhaust Sports Auto Youtube channel, where he does professional car reviews on new and used vehicles. Through the use of various resources and extended Automotive expertise, Kevin documents the latest in automotive news revolving around Hyundai. Kevin graduated from NC State University studying Supply Chain Management but has had a passion for cars since he was a child. Follow Kevin on Twitter and Instagram @exhaustsports.