Subaru Canada came up with a brilliant new 2018 Subaru Crosstrek promo video that's too good not to share. It’s a play on Crosstrek owners taking their new crossover out for a little fun if they are stuck in the city to a Crosstrek park to play with other Crosstreks. Subaru knows that eight out of ten of their customers have pets and they are good at capitalizing on it.
If you’ve been to a vibrant urban center where many millennials live, you’ll see a majority of them with their dogs walking in the trendy neighborhoods, or better yet, taking them to the local dog park to get some exercise and make some new friends.
Subaru is after this demographic and this a is a good example of how they plan to capture this younger market. They love their dogs, they go to the mountains on the weekends for recreation, and they drive their new sporty crossover to get there.
Watch The All-New 2018 Subaru Crosstrek - Chase Fun video
The 2018 Subaru Crosstrek is perfectly designed for this demographic and comes with X-Mode for this kind of off-road fun in the dirt. We recently drove the new Crosstrek at a press event near Denver, Colorado and were able to experience this new recreational feature. Subaru Canada says, “How do Crosstrek owners give their Crosstrek a good outdoor run when they're stuck in the city? They go to the Crosstrek Park, of course.”
Photo credit: Subaru