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KBB Says Subaru's 2 New Car Awards Reveal The Brand's Unique Advantage

What makes a car brand special? Subaru is remarkable, according to Kelly Blue Book. They win two KBB Brand Image awards for 2022. Here’s why the 2023 Crosstrek, Outback, Forester, and other models are set apart from the competition.

Subaru has pulled off something unusual this year. Subaru has won two Kelley Blue Book (KBB) Brand Image awards. They won the Most Trusted Brand Award for eight consecutive years. The automaker also won KBB’s Best Performance Brand Award for the third straight year.

What makes Subaru unique, according to KBB? Subaru sets itself apart from the competition in several ways.

Most Trusted Brand Award

2023 Subaru Crosstrek
photo credit: Schumacher Subaru

KBB says Subaru vehicles like the 2023 Crosstrek, Outback, Forester, and other models are built around a proven formula that’s unique and gives the automaker an advantage. All models except the BRZ sports car come with Subaru’s proven Symmetrical all-wheel-drive system.

All models are powered by a low-mounted Boxer engine that sits low in the chassis, keeping the weight close to the road. This combination enhances handling and balance and improves driving dynamics. In a nutshell, Subaru vehicles are more fun-to-drive.

2023 Subaru Outback
photo credit: Competition Subaru

Customers buy a Subaru they can drive to work during the week and have fun on the weekends.

Kelley Blue Book says they also have vehicles with long-term dependability. “They have durable drivetrains built for the long term. They build them into cars with a desirable blend of outdoor adventure appeal and everyday commuter practicality,” says KBB.

2023 Subaru Forester

Best Performance Brand

For the third year in a row, Subaru has won KBB’s Best Performance Brand Award. Not everyone buys a Subaru sports car like the sport-tuned 2022 WRX or the two-door 2023 BRZ sports coupe.

Performance also means getting to work safely in a snowstorm during the week and having a vehicle that will navigate a steep trail on the weekend. KBB says, “If performance means getting your kayaks to the launch point no matter the terrain, both the 2023 Outback and 2023 Forester offer a rugged Wilderness trim capable well off the pavement.”

The Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study. It offers insight into how new-car shoppers perceive and feel about car brands and models.

Kelley Blue Book says, “A car you can rely on and enjoy without breaking your budget is a fantastic buy. With that in mind, we find it remarkable that Subaru won both our Most Trusted Brand Award and our Best Performance Brand Award in the affordable car classes for 2022.”

The 2023 Subaru Crosstrek, 2023 Outback, 2023 Forester, and other new Subaru models offer dependable, all-weather, all-terrain performance and are fun to drive. It’s a unique combination KBB says is why the automaker won two Brand Image awards this year.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: main image Schumacher Subaru


Michael Porembski (not verified)    October 9, 2022 - 6:35PM

I suggest you review critical comments on the website over the last few years on failed Thermo Control Valves and the failure of Subaru to institute a recall in spite of their Service Bulletin verifying the problem. Note the lack of availability of replacement TCV's even though the problem goes back several years.