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How well is Subaru of America doing with customers during a challenging time? The 2022 Kelly Blue Book Brand Image Awards marks the eighth consecutive year Subaru has been named Most Trusted Car Brand. The Camden, N.J. automaker also wins the Best Performance Brand Award.
Subaru achieved high average scores across all ratings of its 2022 Forester subcompact SUV, Outback midsize SUV, Crosstrek subcompact SUV, and other non-luxury models.
photo credit: Schumacher Subaru
The sport-tuned 2022 Subaru WRX, performance-tuned 2021 Subaru WRX STI, and 2022 BRZ sports coupe help Subaru win the Best Performance Brand Award, and it's the sixth time in the last eight years.
What does it mean for new car shoppers?
The 2022 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch report. Brand Watch is an online brand and model perception tracking study tapping into 12,000 plus in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com.
photo credit: Schumacher Subaru
KBB recognizes automakers' achievements in creating and maintaining brand attributes that capture the new-vehicle buying public's attention and enthusiasm. The awards are based on the consumer sentiment of vehicles rated on factors such as comfortability, quality, safety, and performance.
Subaru has done a masterful job of reaching people from every demographic by connecting with animal lovers, outdoor enthusiasts, senior adults, and the gay community through its dealer network, giving people an opportunity to pump dollars into their communities.
You'll see partnerships with ASPCA that have affected shelter animals' lives, and they also have the "Make a Dogs Day" campaign. They have also teamed up with Make-A-Wish, AdoptAClassroom.org, Center for Pet Safety, Meals on Wheels, The National Park Service, Philadelphia Cherry Blossom Festival, and other charitable organizations around the U.S.
The Subaru Motorsports program connects the automaker with performance and race car enthusiasts. The Subaru WRX and Subaru WRX STI are the fastest-selling performance cars and are popular with their owners.
Tom Doll, President, and CEO, Subaru of America, says, "Building and keeping the trust of our owners is at the core of our business, and Subaru owners know they can depend on the safety, reliability, and performance of their vehicle."
Subaru has two new awards in the 2022 Kelley Blue Book Brand Image Awards. Even during microchip shortages and supply chain issues, Subaru of America sells the 2022 Forester, Outback, Crosstrek as fast as U.S. retailers can get their hands on them.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Schumacher Subaru
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