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I Just Sold My Kia Soul To the Kia Dealer, Because My Little State Farm Beacon Buddy, Tracks Everything That I Do In My New Kia Sorento

A 2024 Kia Sorento buyer says the only way she could afford to buy the new car was to get a Beacon from State Farm that lowered her insurance enough for her to afford the higher car payment. Is this a new trend in car sales or an isolated incident?
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Is this happening at any other Kia dealers?

Roderiqua Harris, a 2024 Kia Sorento buyer, shares her experience. She was able to afford a more expensive SUV from the Kia dealer by purchasing insurance that tracked her driving habits. This decision, she says, not only saved her a significant $282 per month but also provided her with a much-needed financial relief.

Can you relate?

Roderiqua (@roderiquaharris), in her TikTok video, humorously remarks that she 'sold her soul' to the Kia dealer to get the State Farm Insurance with the Bluetooth beacon. This decision, she explains, allowed her to save a substantial amount on her insurance, empowering her to make the purchase of her 2024 Kia Sorento. 

She says, holding up a Bluetooth beacon with the State Farm logo on it. 

Roderiqua holding a State Farm Insurance beacon

"Apparently, I just sold my soul to the Kia dealer because this little buddy called a beacon from State Farm tracks everything that I do. It tracks how fast you drive, how fast you accelerate, how hard you hit your brakes, how fast you turn a corner, and even if you check your phone while you're driving." 

"It's connected to Bluetooth and can even tell if I'm distracted by my phone because it's playing music through my phone in my car. I'm not really sure how I feel about it because it's the only way I could afford life and buy my 2024 Kia Sorento." 

"So, I didn't really have a choice." 

"The dealer told me it's $500 a month for insurance without this beacon buddy, and with it, I pay $218 a month through State Farm," she says, emphasizing the significant savings she was able to make. 

"So, if you see me driving 25 miles per hour in a 35-mile-per-hour speed limit, mind your business. Don't get mad at me and honk your horn." 

"If you see me turning a corner as slow as a turtle, mind your business, and don't honk at me." 

"If you call me while I'm driving my car, I'll have to wait to call you when it's cool. Because I have to use this beacon, or I can't afford the insurance." 

What is the State Farm Bluetooth beacon?

The State Farm Bluetooth beacon is a device designed to connect to your smartphone via Bluetooth. It automatically tracks your driving data, helping you save money on your auto insurance. It's a key component of the Drive Safe & Save program, where State Farm sends you a beacon to install in your vehicle.

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This program can potentially save you a significant amount on your car insurance premiums. However, there's a price you pay.

Here's a detailed breakdown of the State Farm Beacon program:

How it works:

  • Installation: The beacon is typically installed in your car, usually behind the rearview mirror.
  • Pairing: The beacon pairs with the State Farm app on your phone.
  • Data Tracking: The app utilizes the beacon to automatically record trips, including data such as speed, acceleration, braking, and cornering.
  • Driving Feedback: The app provides you with feedback on your driving habits, highlighting areas where you can improve.
  • Saving Money: By participating in Drive Safe & Save and improving your driving habits, you can potentially earn discounts on your auto insurance premiums. 

Are Kia dealers telling buyers they can afford a more expensive car if they get a State Farm beacon?

I couldn't find any information directly linking Kia dealers to telling buyers they can afford a more expensive car because of the State Farm Beacon program.

The State Farm Beacon program is a usage-based insurance program that offers drivers discounts based on their driving habits, such as speed and mileage. Although this program can potentially save drivers money on car insurance, it typically would not influence a car loan approval or affordability assessment by a dealership. Dealers determine a buyer's affordability based on factors like income, credit score, and debt-to-income ratio. 

It's important to note that the State Farm Beacon program, while potentially beneficial, should not be the sole factor in determining the affordability of a car. It's crucial to evaluate your personal finances and secure pre-approved financing before visiting a dealership. This will help you understand your budget and make a purchase that you can comfortably afford. 

Conclusion:

A Kia salesperson with knowledge of the State Farm program likely recommended Roderiqua look into the State Farm insurance program. Roderiqua decided to buy the insurance so she could purchase the 2024 Kia Sorento. 

She says she didn't have a choice because it was the only way she could afford life. It's more likely that her lifestyle is more expensive than her income can afford.

Roderiqua says, "I'm probably going to call it Beacon Johnson or something like that," she says sarcastically.

Have you signed up for a driving-based insurance plan? If so, we want to hear about your experience. Click the red Add New Comment link below and share your thoughts with us.

Check out my Kia dealer story: A Subaru Dealer Says In Its IG Post, “We Bought a Kia and the Engine Blew Before We Made It Home”

I am Denis Flierl, a Senior Torque News Reporter since 2012. My 30+ year tenure in the automotive industry, initially in a consulting role with every major car brand and later as a freelance journalist test-driving new vehicles, has equipped me with a wealth of knowledge. I specialize in reporting the latest automotive news and providing expert analysis on Subaru, which you'll find here, ensuring that you, as a reader, are always well-informed and up-to-date. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Denis Flierl via Roderiqua Harris

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Comments

Chupacabra (not verified)    June 14, 2025 - 8:46AM

Should have shopped insurance *before* committing to a vehicle. If your budget is so tight that you need this device to be able to afford the car and insurance - you need to be buying a much less expensive vehicle in the first place.


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Mrqew (not verified)    June 17, 2025 - 4:48PM

In reply to by Mmm (not verified)

Chances are it's written by AI. It's an easy miss for ai but obvious when you read the quote. If a human missed it, they didn't read the quote before writing the article which is more odd

Joanne (not verified)    June 15, 2025 - 7:19AM

I have put the State Farm Beacon in my car for several years now it was offered from my State Farm agent, not my dealer and yes I get a discount on my car insurance. It tracks specific driving maneuvers and you can see each trip tracking in the app. Well worth the discount. PS I am not a perfect driver

Tm (not verified)    June 15, 2025 - 8:41AM

All insurance companies have something similar, the problem is after the program ends, your insurance starts going back up immediately.

Normal driver (not verified)    June 15, 2025 - 9:27AM

Driving 25 in a 35 zone is just as dangerous as going 45 there. Plus going slower causes a traffic jam as well. These insurance gimmicks cause more problems than they solve.

Dan (not verified)    June 15, 2025 - 9:33AM

I have a '22 Kia Sportage. Originally, I was with Progressive, paying around $95 per month. Out of no where, premium went to $174 per month. When I called, they said they had to raise premiums to compensate the increase in stolen kia's, even no longer sell insurance to new customers. Thank God for Geico, got the same insurance as Progressive, at the original $95 per month. They do monitor driving habits, but you only save $5. Still, well worth it. Progressive sucks!

ThatGuy (not verified)    June 15, 2025 - 10:41AM

Her problem isn't the expensive car or insurance. Her problem is her choices, all of them combined, led her here. She doesn't need a new car, no one does. She makes bad decisions.

STUPID (not verified)    June 15, 2025 - 10:47AM

Come on seriously??? Most insurance companies have those discounts/ devices . If you're not smart enough to realize what it's for , then maybe you shouldn't be driving a vehicle at all . How you going to blame KIA when it's your own fault !!

Frank Ward (not verified)    June 15, 2025 - 10:53AM

I tried one of those drive monitors with Allstate insurance company a few years back to try to lower my insurance rate. I figured since I'm a very conservative driver, don't go out at night I would have nothing to lose and would get a cheaper insurance rate...well I connected to my car and the darn thing would start beeping at a few times with every ride when I was stopping, the device was saying I was braking too hard when in fact I was braking normally. You had a small time window where could send the unit back to Allstate and it wouldn't count, so I sent that device back before that device would had caused my insurance rates to go up.

Cindy (not verified)    June 15, 2025 - 10:55AM

Ms harris did have a choice. She could have purchased a cheaper vehicle. Also based on the $500/month insurance quote ms harris has a bad driving record. Again, her fault, not anyone else. Im tired of people complaining about unfainess when their choices put them in their situation. Its so tiresome.

Nic Premoe (not verified)    June 17, 2025 - 2:06AM

In reply to by Cindy (not verified)

While the article doesn't give her age, I think it's safe to assume she's early 20s to early 30s. Split the difference and say 25...... To which I'd have to concur with you on a bad record or at least one or two decent sized claims. Maybe both combined. I think when I bought my new Ram the insurance was 350$& the truck payment was 375$. Lol. Or something close to that. I believe I was 22or23 at that time& my record was FAAAAR from good. Yet I didn't have any claims as well. I feel like a 2yr window passed and insurance dropped by half almost. After it was paid off, it was down to 50$/ month for full coverage. Might be worth mentioning that was in Michigan as well. I believe we have ridiculous rates compared to many states.

Matt T. (not verified)    June 15, 2025 - 11:23AM

This is about State Farm, not Kia. It seems pretty obvious, even to someone without decades in automotive journalism.

Brian (not verified)    June 15, 2025 - 11:30AM

It works but have found it will track an infraction of braking, turning or acceleration any time you have to high of good driving. It has also tracked travel on other routes then you traveled and at times 12 hours after the time you actually made the trip. Documented all with dash cam and vehicle on board information.

Roger Rocco (not verified)    June 15, 2025 - 12:00PM

There is no way that the State Farm tracker saved her more than a couple of dollars. I have two of them with 100% driving records. I’ll save about $2.50 on each car over the next 6 months.

Edward (not verified)    June 15, 2025 - 12:10PM

Rumor has it, she lost her job because she could never get there on time driving so slow and now the new car is repossessed! Maybe just buy a decent used car that you can afford!

Douglas P Morgan (not verified)    June 15, 2025 - 12:15PM

These buddy and snapshot's are nothing but Big Brother IMO and nothing but an invasion of privacy. People need to tell Insurance companies you are not rulers of the world.

Douglas P Morgan (not verified)    June 15, 2025 - 12:24PM

This is nothing but Big Brother! I think its about time to show corporations you are not people and this is what people can do. I had brand X the woman that rear ended me had brand X too and all it did was confuse the situation worse. I am seriously thinking about suing the insurance company with her their should be class actions agains this type of invasion of privacy for how do they know who was driving your car like brand x is on your phone I found out I was was being dinged fot riding with my friends that drover hot cars like maniacs when I confronted them and asked the to remove these errors they refused.

Dennis Hassing (not verified)    June 15, 2025 - 12:48PM

I used the State Farm becon program myself, until it no longer saved me the larger amount you get at the beginning. At the time I was still working as a bus operator. We have endless safe driving training, as we drive for a living.

It ranks you among others using the program, and I ranked pretty good overall. The thing that will drive you crazy is the dinds for acceleration and hard braking. You will get dinged for acceleration when you have to get up to freeway speed entering the freeway. You also get dinged for hard braking as people tend to cut in front of you ( mainly for obeying the posted speed limit ).

Another annoying thing out of many peoples control is the late night driving ding you get for having a late ( pm ) shift at work. You know not many people have 9 to 5 work hours....

The one thing in your actual control is if you speed or not. 100% on you if you are dinged for speeding. That metric I fully agree wwith. All the other metrics are harder to compensate for as aggressive drivers force you into hard braking. It's also bad when you get flagged for the acceleration needed to merge safely onto the freeway.

After your first six months doing this program, your discount drops quite bit. I think this program would work better if it was not punishing PM shift workers, but they are correct that after 11PM bad drivers ( impaired and fatigued) are on the road at those hours, hence them dinging you for that fact. It still sucks for those who have to work late-night hours....

That is my overall opinion on the State Farm becon and app.

Max (not verified)    June 15, 2025 - 12:53PM

We had changed to Safeco Insurance by being told that if we implemented their app that we could save money if they could track our driving for 90 days without any infractions. After the 90 days we tried to claim our discount but we were told that Insurance rates had gone up and were already getting the discount. BAIT and SWITCH very unscrupulous. Hate Insurance's.

John OBrien (not verified)    June 15, 2025 - 1:35PM

What they are not telling you is that your rates can go up if The insurance company doesnt like your driving habits.

Jim (not verified)    June 15, 2025 - 1:38PM

I purchased a Tesla model Y in 2023. My insurance through Tesla was $115/month. USAA was $210/month so I went with the Tesla insurance.

The Tesla insurance climbed every month until it got to $225/month. No accidents, just data from the car being sent realtime to Tesla.

I do drive aggressively with rapid acceleration and cornering. Switched back to USAA and the current rate is $130/month without having a spy in the car.

Jeremy (not verified)    June 15, 2025 - 1:44PM

How bad is her driving record? My wife n I have a ‘23 legacy and ‘21 bmw 228. We pay $450/month. I’m not paying $500/month for anything with a sticker price under $100k. Ridiculous

Jeremy (not verified)    June 15, 2025 - 2:13PM

Just don't buy a new car that requires this period. There's plenty of options in life, you should have controlled your emotional desire to own that vehicle and never gave up your freedom just to own a damn Kia definitely a low IQ decision. Next time talk to some one that has your best interest in mind not a dealer especially not State farm they are a total rip off.

Celeste (not verified)    June 15, 2025 - 2:15PM

This state farm beacon is the only way I can afford full coverage insurance on my car. It's an older car but it's really nice and not sure I could afford to replace it with the same condition of a different car!

Tristan (not verified)    June 15, 2025 - 2:33PM

This is what capitalism does. Sell your soul for cheaper prices while the already wealthy run and control your life.

Who do you think the information is going to? A capitalist to sell off for more money to feed their rapacious greed.