2013 Ford Focus
Denis Flierl's picture

Ford Focus and Fiesta are setting the world on fire

The new 2013 Ford Focus and Fiesta are on fire with consumers buying more of the two Fords than any other nameplate around the globe.

Ford is the hottest brand globally and the new 2013 Ford Focus and Fiesta are leading the charge. The two cars are the best-selling nameplates in the world. Through September global sales, the Ford Focus was the best selling global vehicle nameplate, and the new Fiesta is the best-selling global B-car in the world. The two give Ford the best-selling B and C-car in the world. The Ford brand is also doing quite well in its home country and is on track to sell 2.2 million vehicles in 2012. Ford is the only brand to top the 2 million sales mark in the U.S. since 2007.

Ford says they are the only automaker that has three of their nameplates in the global top ten selling vehicles. The Focus is number one, F-Series at number four and the Fiesta is number five. Ford is powering their vehicles with EcoBoost engines that are getting global awards and recognition for their power and fuel-efficiency.

Ford’s new fuel-efficient 1.0-liter EcoBoost

Ford will sell more than 520,000 EcoBoost-powered vehicles by the end of 2012 since the engine’s introduction in 2009. The engines are used in Europe in the Fiesta, and Ford’s new 1.0-liter, 3-cylinder engine arrives late next year in the new Fiesta in the U.S.

When the new Fiesta gets the new 1.0-liter EcoBoost engine, It’s sure to attract even more buyers. The new three-cylinder engine from Ford is being used first in the European Ford Focus and is now being offered in the C-MAX and B-MAX in Europe. The engine has been wildly accepted in Europe already in the Focus, and should be a big hit when it is offered in the smaller Fiesta.

The small fuel-efficient engine has been highly acclaimed and gets excellent fuel-mileage. It achieves 58.9 mpg in the Focus (which is the European standard for estimating mileage) and is having a big impact around the globe. “For a three-cylinder to power a vehicle like the Ford Focus with such ease proves the future is very, very bright for the internal combustion engine,” said Slavnich of Engine Technology International.

Focus ST is Ford’s first global performance car

Ford has just launched the new 2013 Focus ST and is Ford’s first global performance car and is very popular in Europe and around the world. The sporty performance compact has been os sale in the UK since July, and almost 1,600 have sold which represents five per cent of overall registrations for the new Focus ST. The hot hatch is available in estate and five-door body styles and is the UK’s second best-selling car behind the new Fiesta. Ford Focus ST outsells the Golf GTi by more than two to one.

“Focus and Fiesta represent the best of our One Ford plan,” said Jim Farley, Ford’s executive vice president, Global Marketing, Sales and Service and Lincoln. “In just three years, Ford has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient – largely thanks to our award-winning EcoBoost engines.”

The numbers tell the story and according to Polk global industry data, global Ford Focus registrations totaled 737,856 through September making it number one in sales in the world, and Fiesta new vehicle registrations totaled 560,061 for the same period, making it the world’s best-selling B-Car. Ford is the brand to watch globally as they have a plan for the new Ford Focus and new 2014 Fiesta in this new global era.


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