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The 10 Brands Consumers Love Most - Subaru Ranks High With Apple

In the Forbes' inaugural Halo 100 list, Subaru ranks in the top-10 brands consumers love the most. See why their owners love Subaru Forester, Outback, And Crosstrek as much as Apple customers love their iPhone and MacBook.

Do the 2022 Forester, Outback, Crosstrek, and other Subaru models offer the best value and quality? According to the Forbes' inaugural Halo 100 list of companies customers love the most, Subaru is number ten of the 100 best companies. Subaru ranks one spot below Apple and a few companies below Toyota and Honda, the only other car brands to make the top 10. You can see the entire list of 100 companies here.

Forbes says, "The Halo 100 list highlights excellence in delivering the experience that customers want to have. It measures how well, and how responsibly, brands are serving their U.S. customers."

2022 Subaru Forester, 2022 Subaru Crosstrek, 2022 Subaru Outback
photo credit: Forbes

The inaugural Forbes list results from feedback from 110,000 customers on more than 2.8 million interactions with different brands over the past year, giving them insight into who's doing well across different demographics.

"For every consumer, after all, the relationship with brands is a personal one. When companies make you feel like their products are designed to serve you, you enjoy the experience of using them. When you feel like those brands are also a force for good, it adds to the halo that keeps you coming back," says Forbes.

2022 Subaru Forester, 2022 Subaru Crosstrek, 2022 Subaru Outback
photo credit: Subaru via Nicole + Alex

How is Subaru serving its customers well?

Forbes says trust and brand values are a core part of how consumers feel about brands. Subaru of America has done an excellent job of giving back to the communities through the Love Promise, which gives back to pets through its partnership with ASPCA, the earth (National Parks), the homeless (Feeding America), learning (Adopt a Classroom), and they care (Make A Wish).

Subaru is one of the top automotive brands based on social media performance and word-of-mouth conversations. Research by Keller Fay Group showed the Subaru brand ranked tops regarding the Word of Mouth (WOM) talk. People are talking about the 2022 Subaru Forester, Outback, and Crosstrek SUVs as much as the world's top luxury brands.

Subaru now has the 2022 Subaru Outback and Forester Wilderness trim levels to go along with its standard all-wheel-drive-drive SUVs. Subaru is known as the "outdoor brand" and does an excellent job connecting with customers with active lifestyles on social media. Subaru gets customers to send in photos of their cars on weekend treks.

Tyson Jominy, Vice President of Data & Analytics at J.D. Power, says, "When a brand can connect emotionally with owners through the vehicle's content, capabilities or prestige level, owners are much more likely to come back and purchase that same brand again."

In its inaugural Halo 100 list, Forbes ranks Subaru in the top-10 brands that consumers love the most, right behind Apple. Their owners love the Subaru Forester, Outback, Crosstrek, and its other all-wheel-drive models as much as customers love their iPhone and MacBook.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: main image Subaru via chasing.sage


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