At the North American International Auto Show (NAIAS) in Detroit this month, Toyota revealed its new NASCAR race car design. The new design will show off the exciting new look of the 2018 Camry as Toyota defends its NASCAR Premier Series manufacturer’s championship this coming season in 2017.
The new look is most notable up front. Critics are raving about this new look on the Camry. The only question is it too exciting for Camry faithful? The bold new grill brings in many more elements of the Lexus spindle grill design which was responsible for doubling the sales of the Lexus IS sedan when it received a similar look a few years back.
Ed Laukes, Vice President of Integrated Marketing Operations for Toyota Motor Sales (TMS), U.S.A. explained the genesis of the new design of the Camry NASCAR racer, saying, “The collaboration between Calty Design Group and TRD has produced a NASCAR Camry that showcases aggressive styling that is sure to turn heads on the race track and among our fans in Toyota showrooms across the country."
Toyota's NASCAR participation with the Camry began when it entered NASCAR Premier Series competition in 2007. Toyota won its driver’s championship in 2015, followed the next season by its first manufacturer’s championship in 2016. Thus far, Camry drivers have won 95 NASCAR Premier Series races over 10 seasons.
The new NASCAR Camry will first compete on February 18 at Daytona International Speedway in The Clash at Daytona. It then defends its Daytona 500 title on Sunday, Feb. 26.