Toyota remains committed to the Specialty Equipment Market Association (SEMA), despite this year's social distancing challenges. Today, Toyota introduced a trio of Supras and an amazing overlanding Tacoma concept for those that dream of an adventurous getaway where they can safely reconnect with friends, family, and nature.
Toyota’s SEMA360 plans calls for a two-wave reveal strategy starting with four debuts, Nov. 2-6, 2020. Toyota will unveil more concepts highlighting performance, both on and off the pavement, during wave two in the weeks following SEMA360.
“When SEMA decided to go virtual, we knew we wanted to be a part of it because when we commit to something at Toyota, we see it through no matter what, and this year is no exception,” said Ed Laukes, group vice president – Toyota Division Marketing. “For 2020, we’re celebrating pure performance, both on and off-road. Supra and Tacoma are legendary brands with legendary performance, so it made sense to use them to set the stage this year.”
The editors at the 4WD Toyota Owner Magazine editors dreamed up their own version of the ultimate rig with heavy-duty features that align with Toyota’s ‘go-anywhere and push your journey forward’ ruggedness and reliability. They created a Tacoma TRD Off-Road pickup for full-on outdoor adventures. This outdoor lifestyle machine is fitted with a Magnuson Superchargers Roots-type blower and is capable of carrying passengers and also has room for their bikes, kayaks, and camping and hiking gear.
For more information about these Toyota reveals, please visit the SEMA360 Builder Showcase online, Nov. 2-6, 2020.
John Goreham is a long-time New England Motor Press Association member and recovering engineer. Following his engineering program, John also completed a marketing program at Northeastern University and worked with automotive component manufacturers. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and view his credentials at Linkedin