Kia Ends 2010 with Annual Sales of More than 350,000 Vehicles

That association with the NBA appears to be paying dividends for Kia, which has ended 2010 with record annual sales of 356,268 units, up 18.7-percent over 2009 and a 16.6-percent increase over the annual mark set in 2007.

Well, maybe product played a little role at the Korean auto maker, which is a member of the Hyundai-Kia Automotive Group. Kia sales were led throughout 2010 by the 2011 Sorento, the brand's best-selling vehicle each month and the first Kia nameplate to eclipse 100,000 units in the U.S. in one year. Kia Motors' design-led transformation has delivered a stable of new and recently introduced products – Soul, Forte, Forte Koup, Sorento, Sportage and the all-new Optima.

"Kia has experienced unprecedented growth in the U.S., including a 48-percent market share increase since 2008 to our current position of more than 3-percent, and our rapid expansion is a direct result of our commitment to delivering vehicles with world-class design that embody our core principles of quality, safety, technology and value," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG) in a news release. "Kia has invested heavily in the U.S., including our first North American manufacturing facility in West Point, Georgia, and with our first turbocharged and hybrid vehicles set to arrive in showrooms early this year we expect to continue our momentum and growth."

Kia Annual Sales by Model
Model 2009 2010
Rio: 24,619 34,666
Spectra : 272 47,114
Forte: 68,500 26,328
Optima: 25,367 37,527
MY 11' Optima: 2,015 n/a
Amanti : 281 3,704
Sportage: 11,776 42,509
MY'11 Sportage: 12,097 n/a
Sorento: 783 24,460
MY'11 Sorento: 108,202 n/a
Sedona: 21,823 27,398
Rondo: 3,588 14,206
Borrego: 9,835 10,530
Soul 67,110 31,621
Total: 356,268 300,063

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