Toyota RAV4 EV "first drive" opportunity for news media leading to late summer 2012 launch

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The new RAV4 EV, an all electric SUV designed jointly by Toyota and Tesla Motors, is due to be launched later this summer, and toady Toyota brought in news media for a first drive opportunity.

The second generation Toyota RAV4 EV, designed in collaboration with Tesla Motors, was shown to news media today for "first drive" opportunities. The all electric SUV will start deliveries through California Toyota dealerships later this summer. While precise specifications have not been released, Toyota "lifted the hood" and "shared developmental and technical details" of the new RAV4 EV.

The new RAV4 EV is a result of a collaboration between Toyota and Tesla. In May 2010 the two companies announced collaboration to develop electric vehicles, parts, production systems and engineering support, and then in June 2010 they announced the new RAV4 EV. Along the way Toyota bought a stake in Tesla Motors, and sold to Tesla a disused factory in Fremont CA which Tesla is now using to manufacture the Tesla Model S. The new RAV4 EV is not assembled in Tesla's factory, but is instead assembled in Toyota's factory in Canada where the gas powered RAV4 is assembled.

The new RAV4 EV was revealed to the public in May 2012, at the EVS26 trade show. To manage the "compressed" (two year) time frame, Toyota developed the eFAST process (early field and suitability testing), a new design protocol put in place for the RAV4 EV to validate and confirm vehicle performance.

The new RAV4 EV combines the modern RAV4 platform, with a battery pack and drive train designed by Tesla Motors. The popular RAV4 compact SUV platform, combined with an electric drive train, results in what the company expects will be the longest EPA estimated driving range rating of any non-luxury EV. It has a smooth quiet ride, a low coefficient of drag (at 0.30 Cd), and low center of gravity. To improve over the gas-powered RAV4 coefficient of drag (0.35 Cd) Toyota's engineers re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to optimize air flow around the vehicle. The battery pack is located beneath the passenger compartment, to shift the center of gravity lower.

The front wheel drive system offers two drive modes, Sport and Normal. In Sport mode, the vehicle reaches 0-60 mph in just 7.0 seconds and has a maximum track speed of 100 mph. In Normal mode the 0-60 mph time slows down to 8.6 seconds with a maximum track speed of 85 mph. Maximum output from the electric powertrain is 154 HP (115kW).

“The RAV4 EV’s driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6,” said Bill Fay, Toyota division group vice president and general manager. “Arriving fully-equipped with an MSRP of $49,800, with available combined federal and state incentives of up to $10,000, the RAV4 EV is a practical, versatile option for the EV enthusiast.”

The RAV4 EV also has two charging modes: Standard and Extended. In Standard mode the battery pack charges up to 35 kWh, and is expected to achieve an EPA-estimated driving range rating of 92 miles. In Extended mode the battery pack charges to full capacity, 41.8 kWh, providing an anticipated EPA-estimated driving range of 113 miles. Standard mode optimizes battery life over driving range.


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Why oh why would they pigeonhole their vehicle into a single range? An SUV is the perfect platform to be capable of supporting larger battery packs, why not offer a range of battery options, 100, 200 and 300 miles to let people buy a car with a range that suits their driving habits, it would open up the vehicle to such a larger potential market.