Ferrari exhibition in China showcases the best Ferraris from the future and past
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The exhibition covers an impressive area of around 9,500 square feet. The Ferrari exhibition will be open to the public not just for a few months, it will be in Shanghai for three years. The aim of the Ferrari exhibition is to introduce the Chinese people to Ferrari and allow them to experience the amazing history of Ferrari's cars, technologies, and of course the passion of the Prancing Horse.
“For millions of people around the world, Ferrari represents the pinnacle of Italian culture,” said Piero Ferrari. “It is a symbol of passion, success and the constant pursuit of excellence.”
The inauguration ceremony of the Ferrari exhibition was attended by Ferrari's Deputy Chairman, Piero Ferrari, and representatives of both the Chinese and Italian governments.
It is important to note that his is the first time the Italian supercar maker has organized an extensive exhibition so broad outside of Italy. With China's amazing economic growth over the past couple years it is probably not surprising that China now represents a key market for Ferrari.
The exhibition will not be feature the same cars over the three years it will run. It will be continually updated to showcase the latest and greatest Ferraris. Also the exhibition has been designed so visitors can engage Ferrari's past as well as the future.
For the first year of the exhibition there will be five different and distinctive categories: Ferrari in China, Green, Product, Design and Racing. The crown jewel of the exhibition is made up of 5 stunningly beautiful Ferraris that were hand-selected for historical purposes. This includes the 348 TS which was the first Ferrari to enter the Chinese mainland market, a Ferrari 275 GTB4, and the Ferrari FF which was the Italian company's first four-seater four-wheel drive model. Another stunning Ferrari to be featured at the exhibition is the Ferrari 365 GTB4 Daytona.
There will be lots of great pictures and videos on display at the exhibition detailing all the cars and history behind them. As well as a large number of priceless objects that have been brought in from the Ferrari Museum in Maranello, where Ferrari is based.
Ferrari entered China 20 years ago in 1992. Over the years Ferrari has had steady growth in this new economic powerhouse. China has now become Ferrari’s second-largest market worldwide with a total of 777 vehicles sold in 2011. Ferrari's sales and service network covers 15 major cities in mainland China and they are hoping to greatly expand that number over the next two years to match the demand in China.
With the new exhibition I am sure more Chinese people will appreciate the Prancing Horse and everything Ferrari cars have to offer.