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Toyota reveals pricing on the Toyota Prius V and Plug-in

Toyota Motor Sales, U.S.A., Inc. has announced the manufacturer’s suggested retail prices at the annual Green Drive Expo for two new hybrid vehicles, the Toyota Prius v and Prius Plug-in. The all new Prius v and Prius Plug-in are the two newest additions to the Prius Family, soon to be followed by the city-friendly Toyota Prius c, which will launch in next year.
Posted: September 16, 2011 - 4:08PM
Author: Don Bain


The Prius has been the dominant leader in hybrid technology worldwide since 1997 to this day. In the U.S. alone, the Toyota Prius has sold more than one million hybrid vehicles since 2000.

The Toyota Prius v, the first new addition to the Prius Family, is designed meet the needs of growing families with active lifestyles, while building upon the Prius DNA and much lauded Toyota Hybrid Synergy Drive. The Prius v has 58 percent more cargo space than the Prius Liftback, 34.3 cubic feet, which is more cargo space than 80 percent of the small SUVs available today. Despite this spaciousness, the Toyota Prius v will deliver an estimated EPA rating of 42-mpg combined, the highest economy rating of any crossover, SUV or wagon on the market today.

The Prius v comes in three models: the value-laden Prius v Two, the upgraded Three, or the premium level Five. All come equipped with a wealth of standard features including a new 6.1-inch Display/Audio system with rearview camera, Bluetooth USB, 16-inch alloy wheels, three drive modes, driver Smart Key System, Toyota’s Star Safety System, Smart Stop Technology, 60/40 split sliding and reclining rear seats, power lumbar support and much more.

The Prius v Three adds Navigation and the Entune1 multimedia system, includes SiriusXM Satellite Radio (90-day trial subscription), HD Radio with iTunes Tagging and text-to-speech with programmable text responses.

The Toyota Prius v Five is additionally equipped with standard SofTex-trimmed seats, heated front seats, a three-door Smart Key, 17-inch alloy wheels, LED headlamps, fog lamps and more.

The base prices for the Toyota Prius v models are $26,400 for the Prius v Two, $27,165 for the Toyota Prius v Three, and $29,990 for the Toyota Prius v Five. The Prius v will arrive at Toyota dealerships in late October.

The Toyota Prius Plug-in is the first-ever Prius Plug-in Hybrid, combining the third-generation Hybrid Synergy Drive with an extended electric vehicle (EV) range. Priced competitively for any plug-in hybrid or pure EV on the market, the Toyota Prius Plug-in will feature a new Lithium-ion battery, supplementing the fuel economy with an extended electric range of up to 15 miles, traveling up to 62 mph on pure electric power. By Toyota estimates, the Prius Plug-in will deliver the equivalent of 87-mpg and when operating in hybrid mode will achieve a combined 49-mpg. Charging the Prius Plug-in is convenient, taking only 2.5 to 3 hours using a standard 120V outlet or 1.5 hours using 240V.

The Prius Plug-in shares many exterior and interior design elements with the 2012 Prius Liftback. Features exclusive to the Plug-in include a unique chrome grille and bumper trim, unique 15-inch alloy wheels, blue-accented headlamps, a distinct tail lamp design, and a new Hybrid Synergy Drive Plug-in badge.

Prius Plug-in Hybrid will come in two models, the Prius Plug-in and the Prius Plug-in Advanced. The Prius Plug-in Hybrid model comes with an abundance of features including heated front seats, Remote Air Conditioning System which can run either off the grid while the vehicle is plugged in or off the battery like the third-generation Prius Liftback, a charger timer, three drive modes, three-door Smart Key, Display Audio with Navigation and Entune1 and a rearveiw camera, LED Daytime Running Lights, 10-spoke 15-inch alloy wheels, Multi-information Display and much more.

The Advanced model adds features including Premium HDD Navigation with Entune2 and JBL GreenEdge, Plug-in Hybrid Applications through a smartphone, Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System, LED headlamps with auto on/off feature, fog lamps, SofTex-trimmed seating, Safety Connect and more.

The base price for the Prius Plug-in Hybrid is $32,000. The Prius Plug-in Hybrid Advanced will be listed at $39,525. Both Prius Plug-in models should qualify for a federal tax credit of approximately $2,500.

The Prius Plug-in Hybrid will be on sale in 14 launch states this October through Toyota’s Online Order System. Vehicle deliveries begin next spring in California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, and Virginia. A national rollout will be held in 2013.

Prices quoted for the 2012 Toyota Prius v and Toyota Prius Plug-in do not include the destination fee of $760. This fee may vary for vehicles in the Southeast Toyota and Gulf States Toyota.