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Jeep Voted "Most Patriotic Brand" for 20th Year in a Row

Jeep was founded as a brand to help the military back in 1941 and that legacy serves them well. In a recent brand survey, Jeep comes out as the "Most Patriotic" brand, once again.


Jeep, known for its legendary commitment to 4x4 capability, has once again driven the top of the mountain when it comes to being #1. In a recent survey, Jeep retains the No. 1 spot as America’s most patriotic brand for the 20th year in a row. The Jeep Wrangler is probably the most recognized model, but Jeep also has several other well-known vehicles. Just last week, Jeep announced a special limited-edition Freedom package for the 2023 Gladiator and Wrangler. The vehicles feature military-themed exterior and interior designs. The Jeep brand will make a $250 donation to military charities with every Freedom edition sold. That type of commitment clearly resonates with buyers.

“The Jeep brand is incredibly proud of its military heritage with origins that date back to 1941 – the birth of an iconic 4x4-capable vehicle the U.S. Army specifically requested,” said Jim Morrison, senior vice president and head of Jeep brand North America. “The Jeep brand has become synonymous around the world for outdoor adventure and freedom, and being recognized as America’s most patriotic brand for two decades running is a testament to our passionate Jeep community and to all those who protect our independence.”

Because of its military connection, “Since 1941” is proudly displayed on all Jeep brand vehicles, recognizing the Jeep brand’s military heritage and legendary 4x4 capability leadership for more than 80 years.

Brand Keys Annual Patriotism Survey

In the 2022 survey, Brand Keys questioned more than 5,800 people from 16 to 65 years of age. The survey was balanced for gender and political affiliation. The people were asked about over a thousand different brands. The Jeep brand was identified as the best for meeting today’s patriotism challenges.

“The Jeep brand is a classic. Its ability to literally own the value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic Brands survey, Jeep has been rated No. 1 by consumers,” said Robert Passikoff, president and founder of Brand Keys. “That value, ‘patriotism,’ is the emotional part of decision-making that accounts for an enormous portion of why consumers have emotionally engaged with the brand. Jeep resonates a degree of allegiance consumers recognize, appreciate and, most importantly, act upon when making a purchase decision. Consumers know there’s a difference between wrapping yourself in the flag and being a brand people believe has actually earned that right. Jeep earned it, owns it, and we congratulate them again this year.”

New 2023 Jeep Wrangler and Gladiator Freedom Editions

As I reported last week, Jeep is offering special limited-edition 2023 Jeep Wranglers and Gladiators. The new Freedom Package gives the 2023 Jeep Wranglers and Gladiators military-themed designs as well as special badging and flag decals. One of the special badges is an Oscar Mike badge on the rear tailgate or swing gate. Other special features include: LED headlamps and fog lamps, body-color fender flares, winch-capable steel front bumper, steel rock rails, black wheels and accents and an American flag decal along the side of each vehicle. Inside, the Gladiator and Wrangler Freedom special editions have leather-trimmed cloth seats and black accent stitching.

Jeep offers a large range of vehicles, including Jeep Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler and Wrangler 4xe, as well as the all-new Wagoneer and Grand Wagoneer luxury SUVs.

Jeep was followed on the Brand Keys list by Disney, Walmart, Amazon and Coca Cola. The survey was published CRM Magazine which promotes customer relationship management.

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.