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Jeep Beach Event Is Now Focusing on Electrified Vehicles, Which Last Year Brought 225,000 and 25,000 Jeep Vehicles

The week-long Jeep extravaganza raises money for charity while celebrating the latest Jeep innovation.

The week-long celebration known as Jeep Beach 2024 is underway in Daytona Beach, Florida. Jeep invites fans from all over the world to come to Daytona Beach to see the latest Jeep innovations and experience the camaraderie of being with other die-hard Jeep enthusiasts. Last year, Jeep Beach attracted more than 225,000 people and 25,000 Jeep vehicles from all 50 states and 34 countries to Daytona Beach, Florida.

What is Jeep Beach

Jeep sets up special attractions like an obstacle course at the start/finish line of the Daytona International Speedway with  professional drivers piloting 2024 Jeep vehicles. Fans can ride in the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon. Three of the most talked about Easter Jeep Safari concepts will also be on display including: the 2024 Jeep Willys Dispatcher Concept, 2024 Jeep Wrangler LowDown Concept and the 2024 Jeep Gladiator Rubicon High Top Concept.

Jeep PhotoJeep Debuts Two Jeep Beach Concepts

As I reported in February, for the first time ever, Jeep is building a 2024 Jeep Gladiator special edition to honor the huge event in Daytona Beach. The other special edition is a 2024 Wrangler 4xe. Both limited run models feature Sunrider Fliptops, special Mopar leather seats, off-road tires, locking rear differentials and other amenities designed for fun in the sun. As I reported last year, Jeep Beach features more than 3,500 Jeep vehicles driving on the beaches for the world-famous Jeep Beach Parade.

“Jeep Beach week in Daytona Beach, Florida, is one of the biggest Jeep enthusiast events in the U.S. Last year, more than 225,000 Jeep fans and 25,000 Jeep SUVs and trucks attended, and the event is set to be even bigger this year,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “The new 2024 model-year Wrangler and first-ever Gladiator Jeep Beach special editions are loaded with all the beach-ready content our customers tell us they want, so it’s a great opportunity to deliver these two new beach-ready Jeep 4x4s, customized from the factory, at this special weeklong event.”

Jeep PhotoEaster Jeep Safari Concepts

  • The Jeep Wrangler 4xe Willys Dispatcher concept marries the advanced 4xe plug-in hybrid propulsion system with a throwback design theme that honors early post-war civilian Jeep SUVs
  • The Jeep Wrangler Low Down concept, a tip of the hat to the Lower 40 concept from 2009, features the 392 V-8 engine
  • The Jeep Gladiator-based High Top concept features a 3.6-liter Pentastar V-6 along with retro styling

There are also other Jeep concept vehicles and innovations on display. Sand Lovers are creating special sand sculptures, including a life-size replica of a 2024 Jeep Wrangler featuring the new grille design.

The week of celebrations culminates with the incredible Jeep Beach parade located on the world’s most famous beach. Just like back in the day when racers competed on the famous Daytona Beach, Jeep owners will be able to join the parade in the sand on Daytona Beach.


  • Jeep Beach runs from Friday, April 19 - Sunday, April 28
  • Jeep obstacle course: Friday, April 26 - Saturday, April 27 from 9 a.m. - 5 p.m. EDT
  • Parade of Jeep vehicles on Daytona Beach on Sunday, April 28 at 6 a.m. EDT

Jeep Beach Supports Charities

Jeep Beach has donated more than $4.1 million to local charities through the event’s weeklong fundraising efforts. All proceeds raised are distributed to charities throughout Central Florida counties. Jeep Beach has supported more than 150 non-profit organizations, putting your Jeep Beach dollars to work.

Jeep Photos

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.