There seems to be a real backlash against the wealthy and opulence right now. Anyone who saw the outcry against the recent Met Gala realizes that many people are struggling, especially with the skyrocketing gas prices. Trucks are still the strongest sellers in the automotive market, with truck sales bolstering the bottom lines of the Detroit Three. Ford is emphasizing the importance of blue collar and essential workers with its latest collaboration with Carhartt. The 2027 Ford Super Duty Carhartt Edition is designed for workers that are essential to our economy, farmers, construction workers and small business owners. Those aren’t my descriptions, those are Ford’s. Ford designed the Carhartt edition for the people who describer their trucks as their “lifelines” not their lifestyles.
John Emmert, the global director of Ford Pro, describes it this way. “The 3 million businesses and 95 million workers across the Essential Economy — from contractors, farmers, and utility crews to first responders, fleet operators, and small business owners — all need a truck that can take on the job during the week and still be ready for everything else life throws at them.”
The 2027 Ford Super Duty Carhartt
New for 2027, Ford is introducing the Super Duty Carhartt, available for XLT Crew Cab single rear wheel 4x4 pickups. It blends Carhartt-inspired design, bed protection, all-terrain tires, off-road running boards, unique wheels, and a durable custom-made interior, with Super Duty capability.
Ford and Carhartt designers worked through the details together, pulling from Carhartt’s workwear materials, textures, and approach to durability. On the outside, the exterior includes a unique dark-painted grille, 20-inch unique machined and painted wheels, and a Tough Bed spray-in bedliner. Carhartt is forged into the details, including fender vents, lower door, and tailgate reinforced with unique color accents. Ford describes it as “Centered in function, not decoration.”
The graphics placed low on the truck add a layer of protection where rock chips, road salt, mud, and jobsite grime are part of life.
Interior Features Carhartt Durability and Practicality
Inside, the Carhartt-inspired interior draws from the gear customers are already familiar with. The unique cloth seats and stitching take inspiration from Carhartt’s Duck Canvas, with triple stitch details used in the seats and door trim. Premium all-weather floor mats with the Carhartt stamp of durability bring another practical touch to a cabin that is meant to handle boots, tools and weather.
The new Carhartt trim is designed to withstand the dirt and grime of everyday life at a jobsite, at a construction site, on a service call, or wherever the next job takes them.
The Ford and Carhartt Partnership
The workwear maker and the automaker teamed up for months to develop the new package. At its heart, the Super Duty Carhartt package reflects the essential workers across America who rely on both brands every day. The design is rugged and practical.
“When Carhartt shared their customer profile information, we saw so many overlaps, including Ford trucks that their customers drive,” Steve Gilmore, chief designer for Ford Vehicle Personalization said. “As we learned more, the values that we share — in design, staying true to materials, looks, feels, and being the best product we can offer to our customers — were the things we held onto.”
The ties between the two iconic companies — born just a mile apart in Dearborn, Michigan — date back more than a century. Ford employees made Carhartt apparel part of their everyday routines on assembly lines as early as 1923. The collaboration grew tighter this year when the two announced a multiyear deal to support workforce development, community building, and durable products that strengthen the Essential Economy and skilled trades.
Adding the Carhartt Durability to the Super Duty
The truck’s manhole-inspired wheels came to life as Ford’s customization design team took a field trip to the Carhartt store in Detroit. As team members stood outside the shop, Gilmore recalled, they noticed a manhole cover and talked about how that could inspire the wheels.
“When we shared that idea with the Carhartt design team,” he said, “they agreed that this was the type of thing we all could get behind. It represented the streets of Detroit and the hard work that our customers do every day.”
Like Gilmore, Bhavna Mistry, a color and materials designer for the Ford customization design team, also felt a strong connection to Carhartt while crafting the truck’s design. Her grandfathers were manual laborers, a blacksmith, and a woodworker/carpenter.
“The rugged outfits they wore to protect themselves weren’t just clothing,” Mistry said. “They were a badge of honor for the cycle of hard work they lived every day.”
“This project isn’t just about aesthetics; it’s about honoring the people who rely on their gear and their trucks to build the world, ensuring the interior is as tough and purposeful as the legacy that inspired it.”
Inspired by Carhartt’s iconic duck canvas, the seat material was engineered to capture both the rugged, heavy-duty construction of the textile and the rich, tactile feel of Oiled Walnut. The material is commercial-grade, built for extreme durability, with abrasion resistance and soil and liquid repellency to protect against spills.
Triple-stitch, inspired by Carhartt workwear and accessories, provides superior seam reinforcement. These stitches are applied throughout the interior with a focus on purposeful placement and functional design.
Unique seat fabric drawn from Carhartt’s workwear DNA, including the durability associated with its iconic Duck Canvas, the color and feel of Oiled Walnut heathered jersey fabric, and Carhartt’s signature triple-stitch detail. Front headrests carry embroidered Carhartt logos. The design is subtle, not flashy. Gilmore described the truck’s Carhartt branding, such as colors, seat materials, and stitching, as more of a whisper than a shout.
The neutral color palette — darker tones, earthy hues, blacks, grays, and whites — matches the spirit of both brands, making the truck familiar to Carhartt fans and right at home on a jobsite.
The 2027 Ford Super Duty Carhartt Edition is available to order now, with deliveries expected later this year.
Image by Ford
About the Author
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin. Follow Mary at @MaryConwayMedia on X and on Facebook, and send her car news tips for future stories. Mary Conway is an esteemed automotive and business reporter who was inducted into the Michigan Journalism Hall of Fame in 2019. Mary is a member of the Automotive Press Association, Rocky Mountain Automotive Press, Society of Professional Journalists, and NATAS.
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