New for Labor Day 2022, the Ram 1500 is expanding its commitment to helping to train skilled trades workers with a new boot and clothing line. The new line of boots and clothing is called “Built for the Driven”, and it plays off of the Ram brand’s “Built to Serve” philosophy.
Second Collaboration with Wolverine
This is the second line that Ram has launched in connection with Wolverine. Just like last year’s boot and clothing line, the “Built for the Driven” collection will benefit the skilled trades. The limited-edition apparel and boots will help support the SkillsUSA Hope Fund. The fund helps young people pursue a career in skilled trades. There is a desperate need for skilled trades workers in all aspects of business. Auto companies need the skilled trades to help update plants, but every business needs the workers. There is a shortage of tool and die makers but also a severe nation-wide shortage of plumbers, electricians and construction workers. Wolverine is an American company with 139 years of experience.
“Together with Wolverine, we’re excited to release our second licensed collection “Built for the Driven” to create more awareness around educational opportunities in the skilled trades workforce,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “From the thoughtfully designed work boots to the graphic tees, this collection is designed to educate and empower young men and women entering the work force about the many reputable career occupations available in skilled trades.”
“Our collaboration with the Ram Truck brand has seamlessly allowed us to connect to existing and new consumers with our unique and purposeful product,” said Scott Schoessel, VP of marketing at Wolverine. “Though, most importantly, this co-branded collection is helping to inspire the next generation of skilled tradespeople to develop their careers and close the skilled trades gap that continues to exist in our country today.”
What Products are Available
Alongside the two fan-favorite work boot styles of the Wolverine x Ram Tradesman Safety Toe boot and co-branded socks from the 2021 collection, the new “Built for the Driven” collection includes the addition of a graphic T-shirt, sweatshirt and beanie. Each item is designed to reflect the quality and craftsmanship that the brands are known for to encourage the next generation of skilled tradespeople to pursue their passions. The limited-edition “Built for the Driven” collection of boots, clothing and accessories is all American made.
As part of the launch, Wolverine is donating $75,000 to the SkillsUSA Hope Fund, providing equitable access to opportunities for more youth to pursue their skilled trades career. The Wolverine and Ram Truck brand partnership was built on the brands’ joint missions to support educational opportunities around the skilled trades, extending from Wolverine’s long-standing Project Bootstrap platform. Through its Project Bootstrap, Wolverine has contributed nearly $2 million over the last 5 years to organizations in support of the skilled trades. The collaboration is helping young people change the course of their lives.
“Competing in the SkillsUSA masonry competitions allowed me to build relationships with the supporting companies, which ultimately jumpstarted my career,” said Ashton White, SkillsUSA member and national masonry gold medalist. “By joining SkillsUSA, students can be job ready on day one because they will develop the necessary personal, workplace and technical skills for their career. I’ve had so many great opportunities because of SkillsUSA and I’m thankful to be part of this amazing organization.”
The “Built for the Driven” items from the second edition of the Wolverine and Ram Truck brand collection are available in limited quantities on www.wolverine.com with prices ranging from $15 to $229.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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