Ram has won all sorts of awards for its design. Now, the truck maker is teaming up with Wolverine for a new line of work boots. The new footwear takes a number of design cues from the 2021 Ram 1500. In a special twist, a portion of the proceeds will be donated to SkillsUSA. The nonprofit organization focuses on helping the next generation of skilled tradespeople.
The collaboration fits perfectly with Ram’s philosophy of being “Built to Serve”. The special-edition boots will be manufactured in the USA.
“The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine," said Marissa Hunter, vice president of marketing – North America for Ram. "The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram truck interior while staying true to Wolverine's staple design elements and unwavering reliability.”
“We are proud to partner with Ram Truck, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, and we’re excited to be working with another brand who is equally passionate about investing in the future of the American workforce.”
Some of the Ram Designs that You Will See Featured:
- Wolverine x Ram Tradesman Safety Toe ($229) – A boot for those ready to get the job done, the Tradesman has hardworking details inspired by the signature truck, available in two colorways
- Wolverine x Ram Rebel Safety Toe ($239) – Built for the bold, the Rebel boot features the signature Rebel Red and details for high performance all day long, available in two colorways
- Wolverine x Ram Limited 1000 Mile Boot ($400) – Handcrafted in the USA, this iconic 1000 Mile features Horween leather inspired by the Limited’s ultra-premium interior
Ram and Wolverine have even launched a video about their partnership called “Rent We Pay”. The video includes a song that was written for the Ram brand and honors American skilled trades workers. This is the second installment of the “God Bless the Working Class” series that salutes American working-class heroes.
How You can Get the Special Edition Boots
The full collection, including all five boot styles and socks, is available now for pre-order at wolverine.com/ramtrucks. The collection will also be featured at select Boot Barn locations, as well as BootBarn.com and Ram Truck Store by Amazon in October.
The Wolverine x Ram collaboration expands the impact through continued support of the skilled trades with a $10 donation for every item pre-ordered benefiting SkillsUSA. SkillsUSA helps students develop necessary personal and workplace skills along with technical skills grounded in academics.
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