Looking to American Honda sales results for the first month of 2017. The mostly “made in America,” Japanese car brand may be headed for its 4th consecutive annual sales record with 97,178 cars and light trucks rolling off the lot for a year over year January uptick of 7.7%
All new CR-V and subcompact HR-V crossover lead sales in January
Looking to the numbers: Consumers respond positively (gross understatement) to the all new, turbocharged and upsized 2017 Honda CR-V. We recently experienced the tech-driven, much refined CR-V on the roads of Monterey and San Francisco, California. Honda Engineering benchmarked the segment with best in class fuel efficiency, on-tap-acceleration and interior comfort rivaling many midsize premium sedans. Read my initial drive impression here.
Subcompact HR-V crossover continues to surprise
Honda’s Fit-platformed subcompact crossover continues to outperform sales predictions with month over month new sales records. The small but mighty HR-V posted yet another record sales month for January on sales of 5689, for a 36.2% uptick over January 2016. The hook here for consumers is exceptional coupe-like styling, a second row “magic seat,” convertible-near-flat cargo deck, great fuel economy, and available AWD. (all-wheel-drive,) Good looking and fun! is a tough combination to beat in the under $25,000 crossover segment. Read my latest HR-V, Mazda CX3 comparison here.
A word from Mr. Jeff Conrad
"Our conservative approach to growth was criticized when the industry was growing faster but it is clearly paying dividends now as industry sales are flattening," said Jeff Conrad, senior vice president and general manager of the Honda Division. "A steady cadence of products and disciplined sales tactics is the right approach for customers and dealers." Agreed!