Best of the 2025 New-Car Deals for the 4th of July Holiday Recommended by Consumer Reports

If you have been looking for a new SUV, sedan, or compact car earlier this year, you have likely found that some models are either difficult to get or come at a price that does not fit your budget. However, as in all things, timing is a vital factor in car shopping, and according to Consumer Reports' automotive experts for new car shoppers, now is the time to take advantage of special deal models with this year's 4th of July Holiday specials.

There are some true fireworks with the prices this year, revealing significant savings on a wide range of car types from 4 percent to 21 percent off MSRP—if you know where to look." —CR June 2025

Related article: Consumer Reports Most Popular New Cars and SUVs Should Come as No Surprise to New Car Shoppers Focused on Reliability and Cost

Car Shopping This July 4th Holiday Begins in June

According to a recent Consumer Reports newsletter, you should not wait until the 4th of July to take advantage of discounted prices on popular models that will only last as long as their supplies last.

"All models featured below have nationwide incentives that are good until July 7, 2024, ranging from $300 to $7,500 off MSRP. We filtered out models expected to sell for over $50,000, even with the available discounts. That means each is available for less than the average price of a new car today," states CR automotive experts in the newsletter.

After analyzing current national incentives focused on new car deals, Consumer Reports' analysts found ten models worth considering that not only possess strong overall scores factoring in road-test performance, owner satisfaction, reliability, and safety but also range in new incentive discounts 4-21% below current MSRP sticker prices for this top car buying holiday.

The Best New-Car 4th of July Deals List

That said, here is a summary of the current listings to help consumers find new car deals that fit a range of budgets, which CR analysts focused on as their recommended deals.

1. Kia Niro Electric 2025 (21% Off)

Price Range: $39,600 - $44,600

CR MPGE: Overall 113 / City 126 / Hwy 101 mpge

#2 of 13 Electric cars

Recommended model: 2025 Kia Niro Electric Wind

Incentives expire: July 7, 2025

MSRP: $39,600

Potential savings off MSRP: $8,292

Bottom line price: $31,308

2. Hyundai Ioniq 6 2025 (16% Off)

Price Range: $37,850 - $54,600

CR MPGE: Overall 103 / City 111 / Hwy 94 mpge

#1 of 13 Electric cars

Recommended model: 2024 Hyundai Ioniq 6 SEL AWD

Incentives expire: July 7, 2025

MSRP: $51,100

Potential savings off MSRP: $8,011

Bottom line price: $43,089

3. Honda Ridgeline 2025 (8% Off)

Price Range: $40,150 - $46,750

CR MPG: Overall 20 / City 13 / Hwy 29 mpg

#1 of 7 Midsized pickup trucks

Recommended model: 2025 Honda Ridgeline Sport AWD

Incentives expire: July 7, 2025

MSRP: $40,150

Potential savings off MSRP: $3,387

Bottom line price: $36,763

4. Hyundai Kona 2025 (8% Off)

Price Range: $24,550 - $33,600

CR MPG: Overall 26 / City 18 / Hwy 36 mpg

#7 of 15 Subcompact SUVs

Recommended model: 2025 Hyundai Kona N Line S AWD

Incentives expire: July 7, 2025

MSRP: $31,050

Potential savings off MSRP: $2,351

Bottom line price: $28,699

5. Ford Explorer 2025 (6% Off)

Price Range: $40,050 - $56,770

CR MPG: Overall 21 / City 14 / Hwy 29 mpg

#13 of 23 Midsized SUVs 3-row

Recommended model: 2025 Ford Explorer ST-Line AWD

Incentives expire: July 7, 2025

MSRP: $47,020

Potential savings off MSRP: $2,881

Bottom line price: $44,139

6. Hyundai Sonata Hybrid 2025 (6% Off)

Price Range: $31,250 - $37,700

CR MPG: Overall 44 / City 36 / Hwy 51 mpg

#6 of 10 Midsized cars

Recommended model: 2025 Hyundai Sonata Hybrid SEL

Incentives expire: July 7, 2025

MSRP: $31,250

Potential savings off MSRP: $1,812

Bottom line price: $29,438

7. Ford Escape 2025 (6% Off)

Price Range: $29,515 - $38,400

CR MPG: Overall 26 / City 17 / Hwy 37 mpg

#17 of 32 Compact SUVs

Recommended model: 2025 Ford Escape Active AWD

Incentives expire: July 7, 2025

MSRP: $30,915

Potential savings off MSRP: $1,737

Bottom line price: $29,178

8. Ford Bronco Sport 2025 (6% Off)

Price Range: $30,995 - $40,115

CR MPG: Overall 25 / City 17 / Hwy 35 mpg

#9 of 15 Subcompact SUVs

Recommended model: 2025 Ford Bronco Sport Outer Banks AWD

Incentives expire: July 7, 2025

MSRP: $36,495

Potential savings off MSRP: $2,027

Bottom line price: $34,468

9. Ford Escape Plug-in Hybrid 2025 (5% Off)

Price Range: $38,400

CR MPG: Overall 37 / City 32 / Hwy 40 mpg

#16 of 32 Compact SUVs

Recommended model: 2025 Ford Escape PHEV FWD

Incentives expire: July 7, 2025

MSRP: $38,400

Potential savings off MSRP: $2,036

Bottom line price: $36,364

10. Kia Soul 2025

Price Range: $20,490 - $24,790

CR MPG: Overall 28 / City 21 / Hwy 35 mpg

#11 of 22 Small sedans/hatchbacks

Recommended Model: 2025 Kia Soul S

Incentives expire: July 7, 2025

MSRP: $22,990

Potential savings off MSRP:$989

Bottom line price: $22,001

For additional news related to Consumer Reports research on new car shopping, be sure to check out these two recent articles:

1. Consumer Reports Best New Hybrid SUVs That Cost $35,000 to $45,000
2. The Cheapest Cars in America Can Be Found by Looking at Transaction Prices—A New Update on the Least Expensive New Cars Recommended by Consumer Reports

COMING UP NEXT: Compact SUVs from $25,000 to $35,000 With Standard Active Safety Systems You Will Want

Timothy Boyer is an automotive reporter based in Cincinnati who currently researches and restores older vehicles with engine modifications for improved performance. He also reports on modern cars (including EVs) with a focus on DIY mechanics, buying and using tools, and other related topical automotive repair news. Follow Tim on Twitter at @TimBoyerWrites as well as on Facebook and his automotive blog "Zen and the Art of DIY Car Repair" for useful daily news and topics related to new and used cars and trucks.

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