GM stock cracks another new low despite better sales

General Motors Company (NYSE: GM) may have reported sales up last week, but there were cracks in the bubble again as GM stock faltered, and Chevy Volts failed to make any sales gains over the Nissan Leaf.

Face it, General Motors Company (NYSE: GM) stock has not had a good year. One look at the price-time chart shows a literal plunge in price since its post-IPO high last January.

Even as recent as Tuesday morning’s first hour of trading after Labor Day, GM stock opened lower and cracked a lower low than the previous swing low of 21.18. It recovered a bit, but not by much; and the day has just started. The general market as I write has the Dow down again over 200 points.

As an investment for the U.S. taxpayers who still own a considerable amount of GM shares, the chart shows GM stock as a major dud. Of course, there was no mention of that fact in President Obama’s speech before a crowd of 12,00 supporters and union folks at downtown Detroit on Labor Day, right next to the GM world headquarters.

Of course, the economy has a lot to do with the GM stock performance; and that‘s not the fault of GM per se. Charts of Toyota Motor Company (NYSE: TM), Ford Motor Company (NYSE: F) show a similar down-trend bias.

Electrification has yet to pay off in sales

Just when you thought GM was making headway with its electrical and hybrid technology, the Nissan Leaf plows through with more sales by a factor of 4. Perhaps a full EV that costs $5K less and causes range anxiety is still a more desirable choice.

For the record, Chrysler Group LLC said its sales leaped 31% in August, General Motors Company reported just under 20%, Nissan Motor Company also reported increases of just under 20%, and Ford Motor Company posted a gain of 11%. All good news, but the market still seems to think otherwise.

And with GM stock now trading 32% below the IPO price, investors are now wondering what to do. Desperately searching to recharge their enthusiasm, GM now touts the 3 shifts of the Chevy Cruze, because the Chevy Volt is simply not contributing to GM’s bottom line.

Furthermore, GM is shooting blanks in the full EV arena, especially as the field is about to get a little more crowded in 2012, when Ford Motor Company (NYSE: F) rolls out the electric version of its Fusion and Honda Motor Company (NYSE: HMC) introduces an electric edition of the Fit.

It appears the demand side of the equation is hindered by price. After all, a lower cost but fuel-efficient Chevy Cruze surely makes a lot more economic sense than a $42K Chevy Volt that is not helped much even with government subsidies.

GM Stock Chart Analysis

Problem is, GM stock is still in its first year of trading since its IPO. That means it has very little price history, unless you want to rely on past charts of the old GM stock. Right, no value.

The only sure price levels GM stock has at this point are round numbers like 20, 15, 10, 5 and zero. The other is book price, which sat at 19.67 the last time I checked ; and that level might be tested this month.

Point is, there is simply no past history of price whereby a trader can point as support whereby traders might come in to buy. That level will be established soon, though.

Question is, should GM stock trade below book value at this juncture? Or should GM trade above Ford stock which is trading just above 10? Ford didn’t take a bailout, but it, too, has a ton of debt on its books like GM. And, perhaps, that’s another point. Perhaps the market needs to find that inflection level on its own where buyers are likely to come back in, not some convenient round number. But there are plenty of those, too.

Nope, all of us are going to have to wait in a vigil to find GM’s price support level, because it will not be small traders and 401-k holders who will have the major say, but the large funds. They are, after all, the large gorillas in the trading room.

Is there a strategy besides wait? Sure, play the downside with put options. And if you want to get paid while you wait to buy, you could sell a put option on GM stock. It’s a viable bullish strategy. However, I do find the low premiums of a few strike prices out not worth the risk, but that risk goes does reduce considerably as the stock goes lower. Maybe I’ll change my mind after the President speaks on Thursday. How about you?

Full Disclosure: At time of publication, Sherosky, creator of the auto sector charts for TN, is neither long or short with the mentioned stocks or futures, though positions can change at any time. None of the information in this article constitutes a recommendation, but an assessment or opinion.

About the Reporter: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks, futures and writes articles, books and ebooks like, "Perfecting Corporate Character," "Awaken Your Speculator Mind", and "Millennial World Order" via He may be contacted here by email: [email protected] or via his Twitter i.d. @Authorfranks

Additional Reading:
Investors still sidestep 2012 Camry intro and plunge Toyota stock lower
Labor Day Message to President Obama: Jobs are not political pawns
Split-cycle engine technology to challenge EVs and hybrids
Ford stock may be fairly priced after all
General Motors stock plunges below support toward book price
Michele Bachmann fails to deliver how she would achieve 2 dollar gasoline
Dow Jones US Autos and Parts plunges lower with general market
CAR MBS 2011 reveals auto industry still uncertain on next IC Engine choices
State business ranking by CNBC reflects same criteria important to auto industry

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.

Share this content.