When will Subaru offer more new electric vehicles for U.S. customers? At the Subaru Corporation's quarterly earnings announcement, the Japanese automaker didn't officially announce its new electric vehicle plan but said new electric vehicles are coming. They did say a revamped electrified vehicles plan is in the works. Subaru executives said they would officially unveil an updated electrification plan in the first half of the fiscal year starting April 1, 2023.
According to a recent report from Automotive News (by subscription), Tomoaki Emori, Subaru's senior corporate planning division vice president, said the Japanese automaker will ramp up its electrified offerings in the critical U.S. market to include "several" new battery EVs by 2025.
Until now, Subaru was seen as slow in shifting to electric vehicles. They have one EV, the 2023 Solterra compact SUV, a collaboration with Toyota, built at their factory in Japan.
Subaru says they will cooperate with Toyota on the "several" new EVs coming by 2025, and they will be built in-house at Subaru's Gunma plant in Japan. The AN report says the EV rollout will lean on the company's partnership with Toyota and be further amplified by the expansion of the company's hybrid models as well, executives said.
Emori did not offer specifics about the new EVs but said, "Our main electrification strategy centers on strong hybrids and electric vehicles and introducing such models in the U.S. by 2025," he said this week.
"When we look at the U.S. market situation, which accounts for 75 percent of our total sales, we will need to offer several models in our EV lineup," he said. "We have shifted our weight toward that in our development."
Subaru will accelerate its plan announced in May 2022, when it said 40 percent of its global sales would come from battery electric vehicles (BEVs) and hybrid electric models by 2030 and apply electrification to all models in the early 2030s.
"Given that, we will move ahead with our electrification strategy by responding to U.S. environmental regulations, legal and market trends."
Subaru will begin making its new electric vehicles in mixed production with internal combustion vehicles at its Yajima plant in Japan by the mid-2020s. From about 2027, Subaru will build a dedicated EV factory on the site of its Oizumi plant, which now makes engines and transmissions.
Subaru's upcoming new hybrid vehicles will use Toyota's technology and will be made at its Gunma plant in Japan. The manufacturing facility currently makes the 2023 Subaru Forester, Crosstrek, WRX, and BRZ for U.S. customers.
The Automotive News report says, "it gives an idea of what nameplates might be in line for electrification." The 2023 Outback, Ascent, Impreza, and Legacy are manufactured in the U.S. plant in Lafayette, Indiana.
Subaru says "several" new electric vehicles are coming to U.S. customers by 2025. They could be the Forester compact SUV and Crosstrek subcompact SUV, now the most likely models to get electrification first. When Subaru Corporation announces its new EV plan on April 1, 2023, we'll bring you more details. Stay tuned.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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