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Subaru Says You And Improving Quality Are Top Priorities In The Next 10 Years

Because customers in the U.S. buy more 2021 Subaru Forester, Outback, and Crosstrek models than any other global market, the Japanese automaker will reward you.

Torque News reported on Subaru's quality issues the automaker is dealing with, affecting U.S. customers. Subaru Corporation announced today, they will focus on its U.S. customers and prioritize quality enhancement. Subaru is making progress in reliability, but more changes are coming.

Subaru Cooperation says in the announcement today, to remain competitive toward 2030 and beyond, quality enhancement and its customers in North American will be a priority. Organizational and management changes will take effect on March 31, April 1, and June 2021.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback
photo credit: Subaru West Palm Beach

What it means for U.S. customers

Customers in North America will get the latest new hybrid and all-electric technology first before other global markets. Subaru Corporation will continue to bring new models designed specifically for its U.S. customers and their specific tastes.

The announcement says the advancements in technology will include "next-generation energy solutions (hybrid and all-electric), Advanced Driver Assist Systems (ADAS) for safety, connected car technology, and AI-type of technology."

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback
photo credit: Subaru West Palm Beach

Quality control

Subaru received a black eye from 2019 recalls and lawsuits. Quality improved in 2020 as Subaru spends more than $1 billion over the next five years to enhance the quality in its top-selling 2021 Forester, Outback, Crosstrek, and Ascent models.

According to a new study in 2021 from Consumer Reports, out of twenty-six automakers in the U.S. market, Subaru scores number eight overall, putting them near the top in reliability. Subaru dropped one spot from number seven previously because of the new Ascent transmission issues.

Overall, the Subaru brand has significantly improved reliability in its all-wheel-drive vehicles. The 2021 Subaru Crosstrek has the highest scores, and the 2021 Forester has improved the most from last year's scores.

The new announcement for Subaru Corporation says they will prioritize its U.S. customers by offering the latest products on North American soil first and improving quality in all its models.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru West Palm Beach


Aubrey burns (not verified)    March 5, 2021 - 12:26AM

I think I speak for all loyal subaru enthusiasts when I say we'd b happy with windshields that don't constantly shatter!

Mike Terrell (not verified)    December 25, 2021 - 10:23PM

I inherited my fathers 2017 Subaru Outback Touring. I experienced my first "dead" battery issue at about 12,000 miles. It had 4080 miles on it when inherited. Then three separate instances occurred over the nest three years. I was told by my mechanic that the issue was there was not enough amperage with the batteries they were using and the alternator/battery connection. After the last dead battery, I was rear ended for the second time in July of 2020. After the body work was fixed, and very good I might add, it was time to get rid of this train wreck of reliability. I sold the car to Carmax in April of 2021 during this past years up swing in used car prices. I laugh at the current Subaru commercial where they attest to a Best in Reliability for 2019, by J.D. Power, is a complete JOKE. I worked for a Honda dealership in Florence, SC, from 2012-14. The only one-figure it out your self, and saw first hand had how deceptive auto dealerships can be. Selling flooded cars, Certifying vehicles that should never be certified based on certification criteria and generally misleading customers by using smooth road for test drives instead of letting them go their own way. We had several models that were noisier than the competition and were harassed by the sales manager if we let them "take off" on one of those roads. So glad I left that sneaky, at best, profession. If you can call it that. Any questions: Email above!