2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback
Denis Flierl's picture

Subaru Says You And Improving Quality Are Top Priorities In The Next 10 Years

Because customers in the U.S. buy more 2021 Subaru Forester, Outback, and Crosstrek models than any other global market, the Japanese automaker will reward you.

Torque News reported on Subaru's quality issues the automaker is dealing with, affecting U.S. customers. Subaru Corporation announced today, they will focus on its U.S. customers and prioritize quality enhancement. Subaru is making progress in reliability, but more changes are coming.

Subaru Cooperation says in the announcement today, to remain competitive toward 2030 and beyond, quality enhancement and its customers in North American will be a priority. Organizational and management changes will take effect on March 31, April 1, and June 2021.

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback
photo credit: Subaru West Palm Beach

What it means for U.S. customers

Customers in North America will get the latest new hybrid and all-electric technology first before other global markets. Subaru Corporation will continue to bring new models designed specifically for its U.S. customers and their specific tastes.

The announcement says the advancements in technology will include "next-generation energy solutions (hybrid and all-electric), Advanced Driver Assist Systems (ADAS) for safety, connected car technology, and AI-type of technology."

2021 Subaru Forester, 2021 Subaru Crosstrek, 2021 Subaru Outback
photo credit: Subaru West Palm Beach

Quality control

Subaru received a black eye from 2019 recalls and lawsuits. Quality improved in 2020 as Subaru spends more than $1 billion over the next five years to enhance the quality in its top-selling 2021 Forester, Outback, Crosstrek, and Ascent models.

According to a new study in 2021 from Consumer Reports, out of twenty-six automakers in the U.S. market, Subaru scores number eight overall, putting them near the top in reliability. Subaru dropped one spot from number seven previously because of the new Ascent transmission issues.

Overall, the Subaru brand has significantly improved reliability in its all-wheel-drive vehicles. The 2021 Subaru Crosstrek has the highest scores, and the 2021 Forester has improved the most from last year's scores.

The new announcement for Subaru Corporation says they will prioritize its U.S. customers by offering the latest products on North American soil first and improving quality in all its models.

You Might Also Like: New Subaru Model Reliability - The Brand Makes Significant Improvements In 2021

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Leave your comments below, share the article with friends and tweet it out to your followers!

Photo credit: Subaru West Palm Beach

Subscribe to Torque News on YouTube.

Follow Torque News on YouTube, Twitter and Facebook.


I think I speak for all loyal subaru enthusiasts when I say we'd b happy with windshields that don't constantly shatter!