2023 Subaru Outback, Forester, Crosstrek backlog
Denis Flierl's picture

Subaru Now Has 100,000 Vehicles On Backorder Worldwide

Subaru released an earnings report that gives an idea of what's in store for 2022 Forester, 2023 Outback, and 2023 Crosstrek customers.
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If you ordered a 2022 Forester, 2023 Outback, 2023 Crosstrek, or another new Subaru model from a Subaru retailer, there are about 50,000 other customers in the U.S. who are also waiting for a new Subaru model to be delivered. A recent earnings report from Subaru Corporation gives an idea of what's in store for customers.

A recent report from Automotive News (by subscription) says Chief Financial Office for Subaru Corporation Katsuyuki Mizuma told reporters demand for Subaru vehicles like Forester, Outback, and Crosstrek "remains robust" and that the Japanese automaker is racing to fill around 50,000 back orders for its U.S. customers.

2023 Subaru Outback, Forester, Crosstrek backlog
photo credit: Subaru of Boise

Mizuma says the limited output of its top models remains Subaru's biggest hurdle. "Our inventory continues to be at a four- to five-day supply levels at retailers in the U.S.," Mizuma said. "Despite concerns over an economic slowdown, our retailers have not changed sales momentum. If we can produce more cars, that will increase sales."

Subaru has a 100,000 vehicle global backlog

Subaru Corporation has a backlog of 100,000 back orders worldwide, and half are for its largest market and its U.S.customers, Mizuma said. Around 70 percent of Subaru's global sales volume comes from the key U.S. market.

2023 Subaru Outback, Forester, Crosstrek backlog

Customers should see more new 2023 models in the pipeline

The financial report says Subaru kept its forecast unchanged for a big bounce-back in the fiscal year ending March 31, 2023. Subaru Corporation says global sales will rebound 28 percent to 940,000 vehicles.

The financial report also says Subaru's global new model output increased 11.7 percent to 205,000 vehicles in the April-June period, helping drive a nearly 12 percent increase in worldwide sales to 196,000 vehicles. Automotive News says, "The rebound helped Subaru gain its footing after struggling to fill the product pipeline amid strong demand for its products."

New 2023 models are coming

This fall, Subaru of America will launch three new models; the refreshed 2023 Subaru Outback midsize SUV, refreshed 2023 Subaru Ascent 3-Row family hauler, and the refreshed 2023 Subaru Legacy sedan. All three are manufactured for its U.S. and North American customers by Subaru of Indiana Automotive.

The 2022 Forester remains the most challenging new Subaru model to get as the compact SUV is only manufactured in Japan. Customers in the U.S. have to wait for Subaru Corporation to fill its backlog of global Forester orders. Delivery dates for the 2002 Forester are six months after a customer puts in an order.

"In the U.S., our retailers carefully control the number of orders they take so that they do not have to cancel any orders," Mizuma said. "That's why orders will directly lead to sales."

If you order a 2022 Forester, 2023 Outback, 2023 Crosstrek, or another new Subaru model from a Subaru retailer today, there are around 50,000 customers ahead of you. Delivery dates are much less for the Outback than Forester or Crosstrek.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru of Boise


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Comments

Interesting, we've been to two dealerships in the past two weekends and just placed orders for a forester and a crosstrek and were told 8-12 weeks max and most orders were coming in sooner. Contrary to every other mfg dealership who weren't even accepting orders for anything and they had nothing in the lots, not even sure why they were open.