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Subaru Legacy is The Worst Performing Carline - Is It Time To Drop The Sedan?

The 2022 Subaru Legacy is the worst performing carline for Subaru of America. Is it time for Subaru of America to drop the sedan?

Subaru of America reported it only delivered 1,610 new 2022 Legacy sedans to customers in July. The Legacy is the worst performance carline in the Camden, N.J. automaker's all-wheel-drive lineup. The Legacy dropped 32.3 percent in July compared with July 2021, when it sold 2,375 models. Through the first seven months of this year, SOA has only sold 13,945 Legacy sedans, a drop of 8.9 percent compared to 2021.

Subaru customers have shifted to the Japanese automaker's all-wheel-drive SUVs like the Outback, which has a similar footprint but offers more utility than a sedan. The 2022 Outback is Subaru of America's top-selling model, with 85,979 midsize SUVs delivered to its U.S. customers.

2022 Subaru Legacy sales drop

The 2022 Subaru Impreza compact sedan and hatchback with 2,228 sales and the 2022 WRX with 2,530 models delivered to performance customers had more sales in July than the Legacy.

The drop in sales is not because of fuel mileage; the Legacy is fuel efficient. With gas prices rising this summer (AAA average price is $4.06), the Legacy gets outstanding fuel mileage.

The EPA says the Legacy XT 2.4-liter turbocharged engine returns an estimated 24 mpg city/32 mpg highway and 27 combined mpg. The standard naturally aspirated 2.5-liter flat-4 engine gets an EPA estimated fuel economy of 27/35 mpg city/highway and 30 combined mpg.

Subaru of America isn't giving up on the Legacy sedan

2022 Subaru Legacy sales drop

Subaru of America announced the 2023 Legacy sedan will get new upgrades with a redesigned front fascia, the latest version of EyeSight safety technology, and redesigned LED headlights. Subaru also updated Legacy's multimedia system with wireless Apple CarPlay and Android Auto.

2022 Subaru Legacy sales drop
Other new upgrades for 2023

The 2023 Legacy Sport trim now comes standard with the 2.4-liter turbocharged engine. A new wide-angle Mono Camera is added to the 2023 Legacy Touring XT trim level. Subaru will drop the Limited XT trim level.

What is the price of the 2023 Subaru Legacy? All 2023 Legacy trim levels get a significant price increase over the outgoing model.

The 2023 Legacy sedan now comes in five trim levels. We have included the price increase on each trim after the new pricing. The 2023 midsize sedan starts at $25,415 (+$925) for the base trim, Premium ($27,715 +$975), Limited ($32,465 +$1,025), Sport with new 2.4-liter turbo engine ($34,915 +$4,630), and Touring XT ($38,715 +$1,025). Destination and delivery fees are included in the pricing above ($1,020 +$25).

Even though sales of the 2022 Legacy have been dropping this year, U.S. customers will get an upgraded sedan. Subaru says they aren't giving up on the Legacy. The refreshed 2023 Subaru Legacy midsize sedan will arrive in U.S. showrooms this fall.

You Might Also Like: Subaru Now Has 100,000 Vehicles On Backorder Worldwide - How Many Are For U.S. Customers?

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA

Comments

David (not verified)    August 8, 2022 - 10:03AM

The 2023 is a refresh of the all-new 2020 generation. The development costs have already been amortized so it’s relatively easy to update the existing sedan. Subaru’s real commitment to the Legacy will come in 2024 for the 2025 model year when the Outback/Legacy series is due for its next major generational change. Subaru may then decide not to invest in a sedan and drop the Legacy entirely. A big clue to whether that happens will be with what Subaru decides to do with the all-new 2024 Impreza, coming out in 2023.

Edmo (not verified)    August 8, 2022 - 11:41AM

The last Subaru legacy was the BL model. The rest that followed after it were just useless. They had nothing to offer especially when they decided to do away with turbo.

Steve (not verified)    August 8, 2022 - 4:20PM

Bring back the 3.6R and I'll buy another Legacy. Otherwise you'll have to pry my 2017 3.6R Limited out of my cold dead hands...

Jim Walsh (not verified)    August 8, 2022 - 5:27PM

Subaru should consider adding a wagon variant to the Legacy line. I was forced to switch to the Outback when the Legacy wagon was dropped in 2007. It had more sport than the Outback as just as much utility. I would buy one just to avoid all the ugly black plastic cladding on all Outbacks.

Eric (not verified)    August 9, 2022 - 4:38PM

The 2022 is a nightmare of poorly planned features. Engine braking doesn't turn off cruise, the seatbelt chime doesn't stop when the car is put in park, the chime to look for children in the backseat mutes whatever you're listening to whenever you turn off the car, the advanced headlight features don't work when headlights are switched to "on", the touchscreen is dangerous (have to take eyes off the road) and slows everything down by not allowing simultaneous inputs (passenger can't change the radio while the driver turns on seat heaters).

Bob (not verified)    August 9, 2022 - 6:10PM

The last good Legacy was the bl/no or the last sporty one. Not the crossover pretending to be a sedan that it became in the generations after. Subaru really has no "mature" sporty cars to graduate too after owning a BRZ or WRX.

Hey you like sporty cars? Well guess what we have? A bunch of crossovers with CVTs and crossover sedan based off the Outback. Give us the sports oriented Legacy of old and not the SUV sedan crap.

Bill Griffith (not verified)    August 10, 2022 - 4:44PM

Finding a Legacy on a Subaru dealer's lot or incoming inventory is basically impossible. I've got a nice '15 Limited with 68,000 miles (35 mpg highway) that I'd like to turn into a '23 Sport with Turbo before everything gets electrified. If I can't find one, I'm sure my present Legacy has another 100,000 miles--easy. A great car with terrific rear-seat legroom, huge trunk, and a good Eyesight system.
Oh, the reason I posted: There are no Legacies for sale because Subaru ISN'T building any. Dealers I've called say none are coming in.

Ben (not verified)    August 10, 2022 - 11:37PM

Subaru dealers, like many major auto brands, have been running at close to 100% sales efficiency month over month for pushing a year and a half, meaning pretty much everything that hits the lot in a given month sells almost immediately. While I don't think anyone is going to claim that the Legacy is Subaru's hottest model or that the mid-size sedan segment is making a comeback, the reason Legacy sales have fallen has everything to do with production, not demand. We usually see about one Legacy for every 10-15 Outbacks and Foresters on most allocations, and the fact that customers who would buy a Legacy are instead purchasing a different Subaru model has more to do with the inability to wait 7 months for a car to come in than anything else.

-16+ years working for Subaru

Claire (not verified)    August 11, 2022 - 9:27PM

I purchased a 2022 Subaru Legacy Premium and I love it. Maybe sales were down cause there were not too many available. I live in sanford Florida and had to go as far as west palm beach Florida to find the one I wanted. (Color, trim etc.)

Bob (not verified)    August 22, 2022 - 6:03PM

Maybe they should go all in with a spec.b again with a real transmission. Hopefully they can actually have 23 Sports available. 22 Inventory is non existent