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Subaru Could Sell More All-New Solterra EVs If They Could Get Them

The all-new 2023 Subaru Solterra EV just finished its first quarter of 2023. So how is the new Subaru electric compact SUV doing? Check out the Solterra performance review and why Subaru could sell more EVs if they could get them.

How is the 2023 Subaru Solterra doing in its first three months of 2023? The first Solterra sales were in November 2022, and its first month was in December. Subaru of America (SOA) reported that the all-new 2023 Subaru Solterra EV had 513 compact SUV sales in March, so now we have its first quarter of 2023 sales to look at sales performance.

With the March sales in the books, the all-electric Solterra compact SUV has 1,359 new models delivered to U.S. customers for the year's first three months. In addition, Subaru has sold 2,278 Solterra EVs to customers since the new models arrived in November 2022. Subaru of America will sell about 5,700-6,000 Solterra EVs to U.S. customers if we project sales out through the end of the year.

2023 Subaru Solterra

The all-new 2023 Subaru Solterra EV first quarter sales performance review reveals Subaru of America is selling and delivering the new EV to customers as fast as they can get them from Japan. But unfortunately, Subaru does not manufacture the Solterra itself, and it must rely on Toyota to make the Solterra at its plant in Japan.

Subaru designed the Solterra for its active customers.

The all-wheel-drive Subaru Solterra is a success because it's designed for Subaru's customers looking to have some fun in the snow and for off-pavement excursions with their electric SUV.

2023 Subaru Solterra

Customers looking for a battery electric vehicle will get a Solterra with all-wheel-drive all-weather performance, fun-to-drive, unique vehicle balance in severe conditions, and top safety scores. Subaru infused the 2023 Solterra EV with its core values, not those of other automakers.

Unfortunately, Solterra does not qualify for the new U.S. EV tax credit. Only EVs and PHEVs with a final assembly point in North America qualify for the consumer tax incentive. The Solterra is manufactured in Japan. Subaru has indicated that it plans to submit the Solterra to the IRS list but has yet to do so. The Solterra may qualify for state and local incentives.

What is the price of the 2023 Solterra?

The 2023 Solterra is offered in three trim levels, Premium, Limited, and Touring. Pricing for the Solterra Premium trim level starts at $46,220. The Limited trim carries a starting manufacturer's suggested retail price of $49,720. The top-of-the-line Touring trim is priced at $53,220. Prices include destination and delivery fees ($1,225). Subaru says US retailers set the actual price and may charge more.

The all-new 2023 Subaru Solterra EV first quarter sales performance review reveals Subaru of America is selling the new EV to customers as fast as they can get them from Toyota Motors Japan. In addition, new Subaru EVs are coming in the next five years. Check the report in the link below for more details.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: main image Competition Subaru


Mark (not verified)    April 9, 2023 - 8:32AM

While the Toyota version does not qualify for the $7,500 tax credit, the Solterra does. It’s offered as a rebate up front when leasing the vehicle, and as a tax credit when purchased. Both the Toyota and Subaru qualify for the NYSEDA rebate as well. (New York). I work for a Subaru retailer.

jg (not verified)    April 10, 2023 - 12:30PM

They are going to sell because they drive great, thanks to Subaru. I had a hard pass because of the hideous looks inside and out, and I despise paying Toyota and Google for their practically mandatory services, but then drove it and liked it way more than I thought I would. As long as they still have constrained output they will hold their value as a decent trade-in when Subaru finally makes their own EV. Until then just not having to go to a gas station and wade through all the diesel and cat litter to get to the pump is well worth the cost. Even without the federal credits, it's still one of the most affordable EVs and maybe the only one that is a true SUV, despite all it's seemingly never-ending shortcomings (all Toyota-based).