For outdoor enthusiasts, Subaru Corporation says they hid three things inside the all-new next-generation 2024 Subaru Crosstrek. It has a special meaning for active customers who use the subcompact SUV for more extreme adventures.
Subaru says they are hidden in plain sight, but the fun design can only be noticed if you look closely. The automaker applied a unique mountain pattern texture to the side sill plates of the rear doors and the lower part of the back gate of the 2024 Crosstrek.
Why did Subaru put the mountain scene of the next-generation Crosstrek?
Subaru says the new Crosstrek can be used in a variety of activities while at the same time maintaining functionality typical of Subaru. The Japanese automaker says we chose the pattern because "mountains are symbols that stimulate curiosity about unseen landscapes and worlds and inspire the spirit of adventure."
Subaru Corp. says the design incorporates the idea that Crosstrek should be a presence that gives you the courage to take a step toward new experiences, such as places you have never been to, scenery you have never seen, and activities you have never experienced. "Where should we go, and what outdoor activities will we do on our next holiday?"
The new design is practical because the mountain pattern is anti-slip and scratch resistant. Customers can load their outdoor gear in the back without hurting the rear deck sill.
It fits with the origin of the name Crosstrek
Subaru announced the subcompact SUV will now be called "Crosstrek" instead of XV in its other global markets. Subaru says Crosstrek is a coined word of "Crossover and Trekking" "and is like casual trekking shoes." Now Crosstrek will be used in all markets, not just North America.
The Subaru Crosstrek is now the top-selling model in Subaru of America's all-wheel-drive lineup, passing the Outback and Forester in sales. The Crosstrek was positioned perfectly when the storm hit this year with high gas prices and the shift towards more fuel-efficient small SUVs. The affordability of the Crosstrek was also a factor, with prices of new cars reaching records. Check out the new Crosstrek report.
Subaru Corporation hid a mountain scene in the 2024 Subaru Crosstrek because it is used for trekking across the mountains and will get you further off the grid. If you can wait a year, the third-generation Crosstrek gets significant upgrades. And the all-new Crosstrek Wilderness trim level will be the model to wait for next year.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru