What is going on with the next-generation Subaru WRX? Subaru of America (SOA) announced sales of the 2022 Subaru WRX were up a whopping 8,280.7 percent in February. Subaru USA delivered 2,598 performance models to customers, a massive increase over February 2022, with only 31 model sales.
Subaru Corporation switched to the next-generation model, and Subaru of America had no 2021 models left to sell. But there's more to the story because SOA reported that the WRX set a new record last month.
photo credit: Schumacher Subaru
The 2,598 sport-tuned 2022 Subaru WRX models delivered to customers were the most sold in February since the launch of the performance car in 2002. And that includes when they had the WRX STI included in the numbers. So now, the next-generation WRX is up 1,398 percent through the first two months of 2023.
Are performance enthusiasts finally warming up to the next-generation WRX? If we dig a little deeper into the massive increase, there's an explanation for the record sales in February.
photo credit: Schumacher Subaru
The 2022 WRX is one of the best performance car values, and it's a great sports car. Buyers wanting a new WRX are educated, and they know the price of the 2023 WRX is going up. However, because there are no changes to the 2023 models, they purchased a record number of the 2022 models before the price increase.
The 2023 WRX is a carry-over model with no upgrades, so why pay more for the exact vehicle?
The 2023 WRX has four trim levels: Base, Premium, Limited, and GT. Unfortunately, all 2023 WRX trim levels get a $1,525 price increase, including dealer fees. So if you still want a next-generation WRX, don't wait for the 2023 models to arrive from Japan this spring.
What is the price of the 2023 WRX?
The 2023 WRX 6-speed manual trim level starts at $31,625. The WRX with Subaru Performance Transmission (SPT) is $33,475, the WRX Premium 6-speed manual is $34,125, the WRX Premium SPT is $36,175, the WRX Limited 6-speed manual is $38,515, WRX Limited SPT is $40,765, and WRX GT is $44,415. Pricing includes destination and delivery fees ($1,020).
What's new for the 2023 WRX?
So because there are no new upgrades for the 2023 model year WRX, if you can still order the 2022 WRX, it's the exact vehicle and costs $1,525 less.
When will the 2023 Subaru WRX arrive in the U.S.? The 2023 WRX comes to retailers this spring, so you must hurry. However, if you can still order the 2022 WRX, it's the exact vehicle with no upgrades and costs $1,525 less.
It looks like a party because fans are snatching up the 2022 models before the more expensive 2023 models arrive this spring. So if you want to purchase the new WRX, you'll need to get to the party before it ends.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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