What is the one all-wheel-drive Subaru model missing from Subaru of America's lineup? The Subaru Baja pickup is the hot model that would significantly impact U.S. customers this year. The image above from Battle Wagon Gang clearly represents a desirable 2024 Subaru Baja Wilderness trim level. It's what outdoor enthusiasts want and what Subaru of America needs.
It's time for Subaru of America to ask Subaru Corporation to return the Baja pickup to its lineup and build a new compact version for U.S. customers. Which model would be the best for urban and off-pavement adventures? The Japanese automaker could resurrect the Subaru Baja nameplate and should give it the Wilderness upgrades for outdoor and off-road enthusiasts.
Subaru Baja subcompact pickup - obw.adventures
Of course, the all-new 2024 Subaru Baja pickup would feature the brand's core values of safety, fun-to-drive, all-wheel-drive, fuel-efficient, a low center of gravity, and dual-function X-Mode for all-terrain capability. In addition, the new Baja pickup would be extra rugged and ready to go further off the grid.
Imagine an all-new 2024 Baja Wilderness with a 2.4-liter turbocharged Boxer engine producing 260 horsepower. The more rugged Baja trim could lead the segment with extra ground clearance, all-terrain tires, and underbody protection for off-roaders. Subaru wouldn't be able to build them fast enough.
photo credit: @catchme_outback
Subaru's new dual-function X-Mode system would be a perfect fit and a big hit with customers with active lifestyles who want to go further off-road. Because the Subaru Global Platform provides model flexibility between the Subaru of Indiana Automotive's assembly lines and the Subaru plant in Japan, the pickup truck could be built in the U.S. plant.
It could be manufactured alongside the all-new Crosstrek Sport in Lafayette, Indiana, with a re-tuned 2.5-liter four-cylinder Boxer engine for power for standard trim levels. The compact Baja Wilderness would have the 2.4-liter turbo and sit higher off the ground with at least 9.2 inches of rock-clearing ground clearance.
It's time for Subaru of America to offer an all-new 2024 Subaru Baja compact pickup with a Wilderness Edition for its customers in North America and dive into the untapped compact pickup market. Would you buy an all-new Baja pickup with a rugged Wilderness Edition? Leave your comments below.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Battle Wagon Gang