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2023 Subaru BRZ Orders Are Now Open - With A Long Wait

Customers can now order the 2023 Subaru BRZ, but you will have to wait to get one. Get the details here and why customers should act soon.

Subaru of America has now opened up orders for the 2023 BRZ sports coupe. Subaru filled up its allotment of the next-generation 2022 model year after the overwhelmingly successful launch of the all-new BRZ two-door coupe.

When the pre-sale began for the all-new 2022 BRZ in the U.S., Subaru enthusiasts quickly snapped up their new generation BRZ resulting in complete exhaustion of the first allocation of vehicles, and Subaru of America shut off orders.

2023 Subaru BRZ pricing, features, specs
photo credit: Competition Subaru

A source close to Subaru told us the Camden, N.J. automaker had now opened orders for the 2023 model year and earlier confirmed no changes in the specification for the model year change over when they announced the 2023 BRZ pricing.

Powered by Subaru's new naturally aspirated 2.4-liter direct and port injection four-cylinder horizontally-opposed Boxer engine, the new Subaru BRZ is available in two variants - BRZ Premium and BRZ Limited, and both with the choice of a six-speed manual gearbox or six-speed paddle-shift automatic transmission trim level.

2023 Subaru BRZ pricing, features, specs
photo credit: Suburban Subaru

What is the 2023 BRZ price?

The 2023 Subaru BRZ just received a $35 price increase as of April 26, 2022. BRZ Premium with a 6-speed manual gearbox has a starting price of $28,990. BRZ Premium with an automatic transmission starts at $30,590. The Limited (6-speed manual) has a starting MSRP of $31,490. The Limited with an automatic transmission starts at $33,290. All pricing includes destination and delivery fees ($995).

Subaru and the IIHS recently announced that the 2023 BRZ gets its first-ever Top Safety PIck+ designation in crash protection. Read the complete report here.

2023 BRZ (automatic transmission) models include Subaru's EyeSight driver-assist technology. The system consists of adaptive cruise control, pre-collision braking, lane departure, sway warning, and lead vehicle start alert. The automatic transmission option also adds high beam assist to both trim levels.

How long will it take to get the BRZ delivered?

A source close to Subaru told us that customers who order a 2023 BRZ today should expect a six-month wait to get the 2023 model year. You should act soon if you want the next-generation BRZ, as 2023 models could sell out quickly.

Orders for 2023 Subaru BRZ are now open, with customers able to secure their new vehicle through their local Subaru Retailer.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Ellen Thomas (not verified)    May 31, 2023 - 7:35PM

No dealer wants to sell at MSRP. They are over by a couple to a few thousand. Plus you can’t even find them in Black.