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2023 Subaru BRZ Pricing - Still A Good Performance Value Under $30,000

Subaru announced pricing on the 2023 BRZ sports coupe, and it remains one of America's best sports car values. Check out the new pricing here.


The 2023 Subaru BRZ is still one of America's most affordable sports cars. Subaru of America announced pricing, and the rear-drive sports car still comes in at under $30,000. All four BRZ trims get a modest price increase considering supply chain issues. The BRZ was all-new in 2022 and received no upgrades for the 2023 model change.

What is the price of the 2023 Subaru BRZ?

The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615 (+$620). BRZ Premium with an automatic transmission starts at $33,115 (+$560). The Limited (6-speed manual) has a starting MSRP of $32,115 (+$660). The Limited with an automatic transmission starts at $33,255 (+$560).

2023 Subaru BRZ pricing, features, specs
photo credit: Suburban Subaru

All pricing includes destination and delivery fees. Destination and delivery fees increased to $1,020 (+$25) on all BRZ trim levels.

The 2023 BRZ is powered by a non-turbocharged FA24 2.4-liter Boxer engine with 228 horsepower and 184 lb.-ft. of torque. It comes mated with a six-speed close-ratio manual gearbox or a six-speed electronic direct-control automatic transmission.

2023 Subaru BRZ pricing, features, specs
photo credit: Competition Subaru

The 2023 BRZ Premium trim comes equipped with Torsen limited-slip differential, vehicle stability control with Track Mode, 17-inch alloy wheels in a dark gray finish, heated exterior power mirrors, and a power fuel-door lock.

Inside, Premium trims come standard with keyless access with pushbutton start, LED headlights (low and high beam) with automatic height adjustment, dual-zone automatic climate control, incline start assist, rear center console storage box with USB ports and auxiliary input jack, variable intermittent windshield wipers with new speed-sensing mist feature, and welcome lighting.

The 2023 BRZ Limited trim adds 18-inch alloy wheels in a matte gray finish, Michelin Pilot Sport 4 summer tires, blind-spot detection with lane keep assist and rear cross-traffic alert, steering responsive headlights, and a Starlink safety security system.

The BRZ (automatic transmission) models include Subaru's EyeSight driver-assist technology. The system consists of adaptive cruise control, pre-collision braking, lane departure, sway warning, and lead vehicle start alert. The automatic transmission option also adds high beam assist to both trim levels.

The 2023 Subaru BRZ is still one of America's most affordable sports cars and starts at just under $30,000. Subaru says the 2023 BRZ arrives at U.S. retailers this summer.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: main image Competition Subaru