Customers trust brands that do what they say they are going to do. The brand promises something and then delivers. Subaru just picked up the Most Trusted Brand award from Kelly Blue Book for six consecutive years as Best mainstream brand, and Lexus picks up its fifth most trusted automaker award for the top luxury brand. What does Subaru promise its customers the 2020 Forester, Outback, Crosstrek, and Ascent models will deliver?
There are two foundational values Subaru has built its company on. They never wavered from bringing vehicles with a superior all-wheel-drive system across its entire lineup (except the BRZ rear-drive sports coupe). Customers don’t pay extra to get the Symmetrical system that drives all four wheels on its SUVs and compact cars like other automakers.
Subaru promises all-weather, all-terrain capability
Subaru promises customers its all-wheel-drive system will deliver consistent all-weather performance and it works 100 percent of the time. They also promise Forester, Outback, Crosstrek, and Ascent customers the all-wheel-drive will take them off-road and you won’t have to buy additional equipment. The models have 8.7-inches of ground clearance, and all four models come standard with X-Mode, and Subaru is the only brand that offers anything like it.
The second foundational value Subaru has built its company on is safety. Subaru says they want to be the overall automotive safety leader and they deliver on the promise. The 2020 Subaru Forester, Outback, Crosstrek Hybrid, and Legacy earn the highest Top Safety Pick+ awards, and 2020 Crosstrek, Impreza, WRX, WRX STI, and Ascent earn Top Safety Pick awards from the Insurance Institute for Highway Safety (IIHS) in the latest 2020 model rankings.
Subaru began using its ring-shaped reinforcement in 2002
Subaru didn’t recently jump on the safety bandwagon. The Japanese automaker has been designing safe multi-purpose all-wheel-drive vehicles for decades, before the government-mandated safety tests. Subaru began conducting its own tests in the 60s before there were any official government or auto insurance safety standards. Subaru started using a ring-shaped reinforcement in its vehicles increasing cabin rigidity and absorbing impact energy in 2002.
Subaru promises customers the 2020 Forester, Outback, Crosstrek, and Ascent will deliver all-weather, all-terrain capability, and keep them safe in the event of a crash. The automaker delivers and it’s two reasons why Subaru picks up the Most Trusted Brand award for six consecutive years.
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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
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Photo credit: Subaru USA