Toyota's Non-Prius Hybrid Sales Continue To Surge While Affordable Battery-Electric Vehicle Deliveries Drop Lower
Toyota's hybrid vehicle sales were up by over 30% this month, and are up also trending up across the board. With one exception - the Prius. Overall, Toyota's hybrid sales are about even this first half of 2019 compared to the first half of 2018. Add in the Lexus models and the combined brands are ahead for the year. This despite the RAV4 Hybrid being out of production for a few months during a generation change.
Top Selling Green Vehicles
The sales surge is being led by the RAV4 Hybrid. With just under 30,000 units sold in 2019, the RAV4 is America's top-selling affordable green vehicle. It is just a bit ahead of the Prius, which, despite reduced sales, is still America's top-selling affordable green car. These two green market leaders are outpacing vehicles like the Nissan Leaf and Chevy Bolt by about three to one in deliveries.
BEV Sales Trending Down
Battery electric vehicles like the Bolt and Leaf are declining in sales or posting up in significant numbers. The formula just doesn't work. There is no way for automakers to source or built lithium-ion batteries affordably. The Bolt and Leaf are both down compare to last year and way of their previous high sales points. Great EVs like the Kia Niro BEV, and Hyundai Ioniq BEV, and the Honda Clarity BEV are selling at rates of under 100 units per month. They are models in name only for the most part.
Not including the Prius Prime PHEV and Mirai FCEV, Toyota has six hybrids for sale. The Prius has declined in popularity but still manages to average about 5,000 unit sales per month. The top-selling affordable electric cars sell at about a third of that rate. The RAV4 Hybrid is the top-selling green crossover on Earth with no real rivals in terms of sales. Toyota sold 9,013 in June. The new Toyota Corolla Hybrid is selling well. Although it is still in its production ramp, Toyota sold over 1,600 in June. Toyota sold about 2,400 Camry Hybrids in June and also 603 Avalon Hybrids. Toyota's Highlander Hybrid earned 1,646 sales.
The reason that hybrids continue to sell well are many. Zero range concerns, affordability, availability, reliability, and no required home charger are all factors. The reasons that affordable battery-electric cars have failed in the market place is simple. America has reached peak battery and no automaker can offer a viable EV under $55K without losing money, despite massive taxpayer subsidies. Read more on Peak Battery here.
John Goreham tweets at @johngoreham. Please send him news tips and follow us at @TorqueNewsAuto.