As Toyota’s Prius Prime and Tesla’s Model 3 Pass Chevy Bolt EV in Sales, GM’s Mary Barra Promises More Production
You can’t sell ‘em, if you don’t build ‘em. That has been one very annoying fact to electric vehicle advocates over the past five years. Although satisfaction is very high among owners, every manufacturer of electric vehicles constrains production as part of their strategy. General Motors is no exception.
In an interview with CNBC staged at an energy conference this week, Mary Barra, GM’s CEO, said that GM sees an all-electric future, plans to go with battery-electrics, not plug-in hybrids (sorry Volt fans) and says that owners of Volts and Bolts are very satisfied customers. They love their EVs. Yet, look at any EV forum and shoppers all over America are frustrated that cars like the Bolt and Volt are so hard to find in inventory. Ms. Barra says GM is planning to address that.
Barra says, “At General Motors, we believe in an all-electric future.” She went on to say, “We’ve had really strong feedback form customers on the Chevy Bolt EV, and so we are announcing that we will be increasing our production.” When asked specifically by how much, Barra replied, “We haven’t given specific numbers. We are reacting to customer interest and demand.”
In 2017, prior to the folks at Tesla getting their act together and correcting the failed Model 3 launch, the Bolt was the top-selling compact EV in America. However, for the past two months of 2018, the Tesla Model 3 has been the number one compact EV in America and the Toyota Prius Prime PHEV number two. The Bolt is now a distant third with $28K-$34K Toyota Prius Prime being the top-selling affordable EV in America and the $45K-$59K Tesla Model 3 being the top-selling luxury EV in the country.
For those under the impression that the Tesla Model 3 cost less, please remember that as of today, $45K has been the entry price for the Model 3 after 9 months on the market.